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Cover: 9780750652247 | Marketing Logistics | Martin Christopher (u. a.) | Taschenbuch | 2003
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Marketing Logistics
Taschenbuch von Martin Christopher (u. a.)
Sprache: Englisch

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Beschreibung
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Über den Autor
Martin Christopher, Helen Peck
Inhaltsverzeichnis
The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.
Details
Erscheinungsjahr: 2003
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780750652247
ISBN-10: 0750652241
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Christopher, Martin
Peck, Helen
Auflage: 2. Auflage
Hersteller: Routledge
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 234 x 156 x 10 mm
Von/Mit: Martin Christopher (u. a.)
Erscheinungsdatum: 09.05.2003
Gewicht: 0,275 kg
Artikel-ID: 128445087
Über den Autor
Martin Christopher, Helen Peck
Inhaltsverzeichnis
The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.
Details
Erscheinungsjahr: 2003
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780750652247
ISBN-10: 0750652241
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Christopher, Martin
Peck, Helen
Auflage: 2. Auflage
Hersteller: Routledge
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße: 234 x 156 x 10 mm
Von/Mit: Martin Christopher (u. a.)
Erscheinungsdatum: 09.05.2003
Gewicht: 0,275 kg
Artikel-ID: 128445087
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