70,95 €*
Versandkostenfrei per Post / DHL
auf Lager, Lieferzeit 2-4 Werktage
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.
Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.
Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
- Introduction: Marketing for Hospitality and Tourism
- Service Characteristics of Hospitality and Tourism Marketing
- The Role of Marketing in Strategic Planning
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292363516 |
| ISBN-10: | 1292363517 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Kotler, Philip
Bowen, John Makens, James Baloglu, Seyhmus |
| Hersteller: |
Pearson
Pearson Education Limited Pearson Higher Education |
| Verantwortliche Person für die EU: | Pearson, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com |
| Maße: | 272 x 215 x 27 mm |
| Von/Mit: | Philip Kotler (u. a.) |
| Erscheinungsdatum: | 13.04.2021 |
| Gewicht: | 1,458 kg |
- Introduction: Marketing for Hospitality and Tourism
- Service Characteristics of Hospitality and Tourism Marketing
- The Role of Marketing in Strategic Planning
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292363516 |
| ISBN-10: | 1292363517 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Kotler, Philip
Bowen, John Makens, James Baloglu, Seyhmus |
| Hersteller: |
Pearson
Pearson Education Limited Pearson Higher Education |
| Verantwortliche Person für die EU: | Pearson, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com |
| Maße: | 272 x 215 x 27 mm |
| Von/Mit: | Philip Kotler (u. a.) |
| Erscheinungsdatum: | 13.04.2021 |
| Gewicht: | 1,458 kg |
Ähnliche Produkte
Lieferzeit 1-2 Wochen
Lieferzeit 4-7 Werktage
Lieferzeit 2-3 Wochen
Lieferzeit 1-2 Wochen
Aktuell nicht verfügbar
Lieferzeit 2-4 Werktage