José Luís Reis done Ph.D. in Technologies and Information Systems from the University of Minho and is professor with the title of specialist in Management and Administration by IPAM-Porto. He is a professor at ISMAI and IPAM and an integrated researcher in LIACC-Laboratory of Arti¿cial Intelligence and Informatics of the University of Porto. It carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing, and strategic regional planning. He is the author of scienti¿c papers and articles in the ¿elds of information systems modeling, multimedia, gami¿cation, and data mining. He is the author and co-author of several books, namely Personalization in Marketing-Technologies and Information Systems, Marketing in Agri-food-Fundamentals and Case Studies, Gami¿cation Model for SMEs, and Marketing and Smart Technologies.

Marc K. Peter received his Doctorate from CSU Sydney; he is an executive MBA from UAS Bern/Babson College/PKU Beijing and a master of Marketing from the University of Basel. He is a fellow of both the British Computer Society and the Chartered Institute of Marketing. He is a professor of Digital Business and the head of the Competence Center Digital Transformation at the FHNW School of Business in Olten, Switzerland. His research and teaching areas are digital transformation, digital marketing, new work, and cybersecurity.

Ricardo Cayolla done Ph.D. in "Marketing and Strategy" and is an associate professor at University Portucalense and the director of REMIT research unit. He is an author of seven books and a visiting professor in Marketing in Eastern Central University of Science and Technology (ECUST), Shanghai, China; since March 2017, he is the neuroscience co-creator of the projects "Super-Humans" and "How Humans Learn." He is also post-graduated in Design Thinking for Business Innovation by ESADE (Spain). Ricardo Cayolla conducts original research and integrates investigation done in neurosciences, applying it in several areas of the business world. Consumer neurosciences, consumer-brand relationships, and sport marketing are his main research interest areas. Ricardo Cayolla is a former professional tennis player and keeps its activity in this ¿eld as tennis coach. As sports specialist, he has developed an innovative training system and applied for over twenty years. He has also a signi¿cant activity as writer, with a number of published books, and speaker in the media.