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Investment funds with great performance and potential often fail for one simple reason-the enormous challenge for investor relations (IR) and fundraising professionals to raise the necessary capital to make the fund profitable.
The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.
Whether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Marketing Alternative Investments is organized into three sections:
. Fundamentals of Alternative Investments Marketing, which focuses on understanding the major investor categories including endowments, foundations, pension funds, family offices, and sovereign wealth funds
. Fundraising in Practice, including pre-marketing and marketing processes, investor documentation, presentations and pitches, relationship management, and due diligence
. Other Considerations in Marketing Alternatives, including technology, regulations governing fundraising, and the value of diversity.
Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.
Investment funds with great performance and potential often fail for one simple reason-the enormous challenge for investor relations (IR) and fundraising professionals to raise the necessary capital to make the fund profitable.
The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.
Whether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Marketing Alternative Investments is organized into three sections:
. Fundamentals of Alternative Investments Marketing, which focuses on understanding the major investor categories including endowments, foundations, pension funds, family offices, and sovereign wealth funds
. Fundraising in Practice, including pre-marketing and marketing processes, investor documentation, presentations and pitches, relationship management, and due diligence
. Other Considerations in Marketing Alternatives, including technology, regulations governing fundraising, and the value of diversity.
Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.
Hemali Dassani is a senior fundraiser and consultant to multiple private equity funds. She has two decades of experience raising capital for alternative asset managers, building strong relationships with some of the largest pension funds, E&Fs, insurance companies, family offices, and FoFs. She served as Director of Investor Relations and Chief Compliance Officer at Argand Partners and Director of Investor Relations at Castle Harlan, where she managed a $1 billion fundraising effort. Additionally, she has worked as a placement agent for various firms including CapLink Securities.
Nandu Kuppuswamy, CFA, is an investment management professional with expertise as both an asset allocator and as a fundraiser. He is currently the COO and Partner at 3Lines Venture Capital. Previously, he has managed investor relations and fundraising for Sandstone Capital (hedge fund), Kotak Mahindra Inc.(multi-asset), and Zodius (growth PE). He is also the founder of Ambrosian Sun Advisors, an advisory firm that serves alternative asset managers. His career and professional experience span investor relations, fundraising, asset allocation, due diligence operations, analytics, research, and strategy.
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Titel: | Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds |
| Inhalt: | Gebunden |
| ISBN-13: | 9781264627646 |
| ISBN-10: | 1264627645 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Dassani, Hemali
Kuppuswamy, Nanda |
| Hersteller: | McGraw Hill LLC |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 232 x 163 x 30 mm |
| Von/Mit: | Hemali Dassani (u. a.) |
| Erscheinungsdatum: | 13.10.2022 |
| Gewicht: | 0,511 kg |
Hemali Dassani is a senior fundraiser and consultant to multiple private equity funds. She has two decades of experience raising capital for alternative asset managers, building strong relationships with some of the largest pension funds, E&Fs, insurance companies, family offices, and FoFs. She served as Director of Investor Relations and Chief Compliance Officer at Argand Partners and Director of Investor Relations at Castle Harlan, where she managed a $1 billion fundraising effort. Additionally, she has worked as a placement agent for various firms including CapLink Securities.
Nandu Kuppuswamy, CFA, is an investment management professional with expertise as both an asset allocator and as a fundraiser. He is currently the COO and Partner at 3Lines Venture Capital. Previously, he has managed investor relations and fundraising for Sandstone Capital (hedge fund), Kotak Mahindra Inc.(multi-asset), and Zodius (growth PE). He is also the founder of Ambrosian Sun Advisors, an advisory firm that serves alternative asset managers. His career and professional experience span investor relations, fundraising, asset allocation, due diligence operations, analytics, research, and strategy.
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Titel: | Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds |
| Inhalt: | Gebunden |
| ISBN-13: | 9781264627646 |
| ISBN-10: | 1264627645 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Dassani, Hemali
Kuppuswamy, Nanda |
| Hersteller: | McGraw Hill LLC |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 232 x 163 x 30 mm |
| Von/Mit: | Hemali Dassani (u. a.) |
| Erscheinungsdatum: | 13.10.2022 |
| Gewicht: | 0,511 kg |
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