Rebecca Morgan, President of Fulcrum ConsultingWorks Inc. in Cleveland, OH, has not only helped others do it; she's done it herself. She served as an operations executive in large manufacturing organizations for fourteen years prior to starting her consulting business in 1990. A prolific thinker and writer, Becky's consulting and advisory help manufacturing leaders develop dramatic capabilities to create and deliver amazing value to their constituents. Additionally, her published writings, podcasts, and speeches prepare executives to address strategic opportunities and challenges.

Ms. Morgan has BA and MS degrees in economics and additional postgraduate education. She is certified as Fellow by The Association for Supply Chain Management (APICS/ASCM) and was awarded lifetime member status of the Association of Manufacturing Excellence (AME). In addition, she is board approved in Operations Management by the Society for Advancement of Consulting and was inducted into the Million Dollar Consultant® Hall of Fame in 2017, then one of only seventy-five consultants in the world to be so honored. She continues to advise leaders of mid-size manufacturing businesses ([...]MM-$1B), serve on both non-profit and for-profit boards, contribute to the body of knowledge, and support media efforts to inform the audience about issues important to manufacturing businesses.

While accomplishing all that, Becky always makes time for sports, motorcycle riding, and world-wide travel. She has experienced more airplane takeoffs than landings. Think about that one.

Contents

Acknowledgments.....................................................................................xi

About the Author.....................................................................................xiii

Introduction..............................................................................................xv

1 The Manufacturing Metamorphosis Imperative...........................1

2 If Vision, Mission, and Core Values Don't Anchor Your

3 Enterprise Capabilities...............................................................25

4 Relationships Were Easier in High School..................................37

5 The Road to the Future...............................................................49

6 The Fallacy of Trickle-Down Strategy........................................59

7 Transitioning Operations from Tactical to Strategic

Thinking.....................................................................................69

8 Overcoming Obstacles................................................................81

9 Strategy Defines Organization....................................................97

10 The Evergreen Manufacturer Begets the Evergreen

Customer...................................................................................107

Appendix......................................................................................... 119

Glossary...........................................................................................125

References.......................................................................................131

Index...............................................................................................135