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Lexus
The Relentless Pursuit
Taschenbuch von Chester Dawson
Sprache: Englisch

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Beschreibung
20 Years of Defining Perfection

The author takes us on a breathtaking "genchi-genbutu" (meaning "go and see") as if we are in Toyota City. A must-read for a car nut.
Shin Sano
CEO, Sano Research
Assistant Research Professor, Illinois Institute of Technology's Institute of Design

With his strong focus on the personalities behind the brand, Chester Dawson has crafted a compelling insider look at Lexus and its whirlwind history, from the company's risky beginnings and earliest setbacks to the current challenges it faces as the number one luxury car manufacturer in the United States. Lexus: The Relentless Pursuit is an essential read that I would recommend to both Lexus enthusiasts and anyone else looking for real insight into one of the world's most successful business stories.
Kevin R.E. Watts
Editor, The Lexus Enthusiast

Praise for the Hard Cover Edition

Toyota is the best car company in the world. From a truck-maker in World War II to a carmaker in the 1950s to a Lexus maker in the 1980s, it excels everywhere. Chester Dawson is a Japanese-speaking investigative reporter who has got the inside story of Lexus and made it come alive.
Ezra F. Vogel
Henry Ford II Research Professor of the Social Sciences, Emeritus
Harvard University

Chester Dawson brings to life the story of Lexus. This is a tale of invention, consumer insight, dedication and resolve. Dawson tells the story with drama, vision and insider detail. He unlocks the keys to how Toyota took a vague idea and turned it into a flagship brand and a new automotive icon.
Michael Silverstein
Senior Vice President, The Boston Consulting Group

While Detroit is still trying to figure out how Toyota made Lexus the best-selling luxury brand in the United States, Chester Dawson has dissected the Lexus story in an enlightening way. Lexus: The Relentless Pursuit brings to life the personalities who brought about an automotive phenomenon. This is a must-read not only for car buffs, but for any manager or executive who wants to understand how to create, sustain and expand an elite brand.
Micheline Maynard
Author of The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

20 Years of Defining Perfection

The author takes us on a breathtaking "genchi-genbutu" (meaning "go and see") as if we are in Toyota City. A must-read for a car nut.
Shin Sano
CEO, Sano Research
Assistant Research Professor, Illinois Institute of Technology's Institute of Design

With his strong focus on the personalities behind the brand, Chester Dawson has crafted a compelling insider look at Lexus and its whirlwind history, from the company's risky beginnings and earliest setbacks to the current challenges it faces as the number one luxury car manufacturer in the United States. Lexus: The Relentless Pursuit is an essential read that I would recommend to both Lexus enthusiasts and anyone else looking for real insight into one of the world's most successful business stories.
Kevin R.E. Watts
Editor, The Lexus Enthusiast

Praise for the Hard Cover Edition

Toyota is the best car company in the world. From a truck-maker in World War II to a carmaker in the 1950s to a Lexus maker in the 1980s, it excels everywhere. Chester Dawson is a Japanese-speaking investigative reporter who has got the inside story of Lexus and made it come alive.
Ezra F. Vogel
Henry Ford II Research Professor of the Social Sciences, Emeritus
Harvard University

Chester Dawson brings to life the story of Lexus. This is a tale of invention, consumer insight, dedication and resolve. Dawson tells the story with drama, vision and insider detail. He unlocks the keys to how Toyota took a vague idea and turned it into a flagship brand and a new automotive icon.
Michael Silverstein
Senior Vice President, The Boston Consulting Group

While Detroit is still trying to figure out how Toyota made Lexus the best-selling luxury brand in the United States, Chester Dawson has dissected the Lexus story in an enlightening way. Lexus: The Relentless Pursuit brings to life the personalities who brought about an automotive phenomenon. This is a must-read not only for car buffs, but for any manager or executive who wants to understand how to create, sustain and expand an elite brand.
Micheline Maynard
Author of The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

Über den Autor
Chester Dawson has worked as a business journalist and editor at several top media outlets, including BusinessWeek, Dow Jones & Co., The Associated Press and Bloomberg News. He spent 10 years as a foreign correspondent in Tokyo reporting on the Japanese economy and specializing in the automotive and financial industries. After serving as International Finance Editor at BusinessWeek magazine's headquarters in New York, he entered high finance-first at a Japanese hedge fund and then, most recently, in the institutional asset management unit of a Wall Street bank. Mr. Dawson earned his M.A. in East Asian Studies at Harvard University and a B.A. in history with an economics minor at Ohio University. He spent his junior year abroad at Sophia University in Tokyo.
Inhaltsverzeichnis

Introduction and Acknowledgments xi

Foreword xvii
By Erwin Lui
Creative Innovation Studio Manager
Calty Design Research, Inc.

Chapter One The Toyoda Way 1

Chapter Two Searching for Bobos 31

Chapter Three Deus Ex Machina 49

Chapter Four From Tahara to the World! 69

Chapter Five The Lexus Covenant 87

Chapter Six Zen and the Art of Automobile Maintenance 109

Chapter Seven Something Wicked This Way Comes 137

Chapter Eight Lexus Nation 159

Epilogue 177

Afterword 189

Coda 219
By Hisao Inoue
Journalist and Author of Toyota Shock (Kodansha: 2009)

Appendix: The Lexus Lineage (1990-2011) 235

Endnotes 239

Index 275

Details
Genre: Importe
Medium: Taschenbuch
Inhalt: Introduction and Acknowledgements.Foreword (Erwin Lui
Creative Innovation Studio Manager
Calty Design Research
Inc).Chapter One The Toyota Way.Chapater Two Searching for BobosChapter Three Deus Ex MachinaChapter Four From Tahara to the World!Chapter F
ISBN-13: 9780470828045
ISBN-10: 0470828048
Sprache: Englisch
Herstellernummer: 14582804000
Einband: Kartoniert / Broschiert
Autor: Dawson, Chester
Auflage: 2nd Revised edition
Hersteller: Wiley
John Wiley & Sons
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 229 x 152 x 18 mm
Von/Mit: Chester Dawson
Erscheinungsdatum: 19.04.2011
Gewicht: 0,466 kg
Artikel-ID: 107304367
Über den Autor
Chester Dawson has worked as a business journalist and editor at several top media outlets, including BusinessWeek, Dow Jones & Co., The Associated Press and Bloomberg News. He spent 10 years as a foreign correspondent in Tokyo reporting on the Japanese economy and specializing in the automotive and financial industries. After serving as International Finance Editor at BusinessWeek magazine's headquarters in New York, he entered high finance-first at a Japanese hedge fund and then, most recently, in the institutional asset management unit of a Wall Street bank. Mr. Dawson earned his M.A. in East Asian Studies at Harvard University and a B.A. in history with an economics minor at Ohio University. He spent his junior year abroad at Sophia University in Tokyo.
Inhaltsverzeichnis

Introduction and Acknowledgments xi

Foreword xvii
By Erwin Lui
Creative Innovation Studio Manager
Calty Design Research, Inc.

Chapter One The Toyoda Way 1

Chapter Two Searching for Bobos 31

Chapter Three Deus Ex Machina 49

Chapter Four From Tahara to the World! 69

Chapter Five The Lexus Covenant 87

Chapter Six Zen and the Art of Automobile Maintenance 109

Chapter Seven Something Wicked This Way Comes 137

Chapter Eight Lexus Nation 159

Epilogue 177

Afterword 189

Coda 219
By Hisao Inoue
Journalist and Author of Toyota Shock (Kodansha: 2009)

Appendix: The Lexus Lineage (1990-2011) 235

Endnotes 239

Index 275

Details
Genre: Importe
Medium: Taschenbuch
Inhalt: Introduction and Acknowledgements.Foreword (Erwin Lui
Creative Innovation Studio Manager
Calty Design Research
Inc).Chapter One The Toyota Way.Chapater Two Searching for BobosChapter Three Deus Ex MachinaChapter Four From Tahara to the World!Chapter F
ISBN-13: 9780470828045
ISBN-10: 0470828048
Sprache: Englisch
Herstellernummer: 14582804000
Einband: Kartoniert / Broschiert
Autor: Dawson, Chester
Auflage: 2nd Revised edition
Hersteller: Wiley
John Wiley & Sons
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 229 x 152 x 18 mm
Von/Mit: Chester Dawson
Erscheinungsdatum: 19.04.2011
Gewicht: 0,466 kg
Artikel-ID: 107304367
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