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Letraset
The DIY Typography Revolution
Buch von Adrian Shaughnessy
Sprache: Englisch

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Beschreibung
Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.

The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.

The book also looks at Letraset¿s present-day revival amongst a new set of admirers who recognise the typographic excellence of the system¿s typefaces.

The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.

Essays by Colin Brignall, Dave Farey and Mike Daines ¿ all key members of the Letraset team ¿ provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.

The book¿s design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset¿s past ¿ catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.
Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.

The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.

The book also looks at Letraset¿s present-day revival amongst a new set of admirers who recognise the typographic excellence of the system¿s typefaces.

The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.

Essays by Colin Brignall, Dave Farey and Mike Daines ¿ all key members of the Letraset team ¿ provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.

The book¿s design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset¿s past ¿ catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.
Details
Erscheinungsjahr: 2023
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780995666443
ISBN-10: 099566644X
Sprache: Englisch
Einband: Gebunden
Autor: Shaughnessy, Adrian
Hersteller: Unit Editions
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 317 x 219 x 20 mm
Von/Mit: Adrian Shaughnessy
Erscheinungsdatum: 23.02.2023
Gewicht: 1,19 kg
Artikel-ID: 126549619
Details
Erscheinungsjahr: 2023
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780995666443
ISBN-10: 099566644X
Sprache: Englisch
Einband: Gebunden
Autor: Shaughnessy, Adrian
Hersteller: Unit Editions
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 317 x 219 x 20 mm
Von/Mit: Adrian Shaughnessy
Erscheinungsdatum: 23.02.2023
Gewicht: 1,19 kg
Artikel-ID: 126549619
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