Gitte Jakobsen has been involved in organizational and leadership development in the LEGO Group since 1997 with roles both as staff manager and as a specialist. She has extensive experience in the development of complex marketing, production, and people processes based on her experience in creating and leading global activities where she built training organizations and knowledge management activities across LEGO Learning Centers in Denmark, Mexico, Hungary, the Czech Republic, and China. Additionally, she is developing global LEGO programs like World-Class Craftsmanship with the objective of building up LEGO toolmakers and Technology Leaders of Tomorrow. These efforts were outlined in her Shingo Prize Recipient book Building a Global Learning Organization published by Productivity Press in 2014.

In 2009, Jakobsen completed a master's degree in educational psychology at the University of Aarhus and has since been working as a Learning and Change Specialist providing both practical and theoretical perspectives in her positions as HR Senior Manager and, later, Change Director of Strategy and Transformation. Her core responsibilities lie in supporting the LEGO business areas in selected strategic initiatives for leading change in an engaging and sustaining way.

1. INTRODUCTION: The LEGO® Group and Its Transformations, 2. SIMPLIFY TO GROW: Initial Pilot to Test and Learn, 3. Creating the LEGO® Way of Change, 4. Moment 1 - Getting Ready, 5. Moment 2 - Understanding the Change, 6. Moment 3 - Personalizing the Change, 7. Moment 4 - Navigating the Change, 8. Moment 5 - Living the Change, 9. Conclusion and Visionary View of the Future