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- PART ONE ORGANISATIONAL BEHAVIOUR
- 1 Change management: Kotter's eight-step model
- 2 Cognitive biases in decision making
- 3 Emotional intelligence
- 4 Managing work groups: Belbin team roles
- 5 Matrix management
- 6 Mintzberg's managerial roles
- 7 Motivation: Theory X and Theory Y
- 8 Negotiating techniques: BATNA
- 9 Schein's model of organisational culture
- 10 360-degree assessment
- PART TWO MARKETING
- 11 Customer lifetime value
- 12 Ethnographic market research
- 13 Market orientation
- 14 Multichannel marketing
- 15 Met promoter score
- 16 The 4Ps of marketing
- 17 Pricing strategies: dynamic pricing
- 18 Product life cycle
- 19 Segmentation and personalised marketing
- PART THREE STRATEGY AND ORGANISATION
- 20 The ambidextrous organization
- 21 The BCG growth-share matrix
- 22 Blue ocean strategy
- 23 Core competence and the resource-based view
- 24 Corporate social responsibility: the triple bottom line
- 25 Corporate strategy: parenting advantage
- 26 Five forces analysis
- 27 Game theory: the prisoner's dilemma
- 28 Generic strategies
- 29 The McKinsey 7S framework
- PART FOUR INNOVATION AND ENTREPRENEURSHIP
- 30 Brainstorming
- 31 Design thinking
- 32 Disruptive innovation
- 33 Greiner's growth model
- 34 Open innovation
- 35 The seven domains assessment model for entrepreneurs
- 36 Stage/gate model for new product development
- 37 Scenario planning
- PART FIVE ACCOUNTING
- 38 The accrual method in accounting
- 39 Activity-based costing
- 40 The balanced scorecard
- 41 The DuPont identity
- 42 Economic value added
- 43 Ratio analysis
- PART SIX FINANCE
- 44 Black-Scholes options pricing model
- 45 Bond valuation
- 46 Capital asset pricing model
- 47 Capital budgeting
- 48 Modern portfolio theory
- 49 Modigliani-Miller theorem
- 50 Time value of money
- 51 Valuing the firm
- 52 Weighted average cost of capital
- PART SEVEN OPERATIONS
- 53 Agile development
- 54
- PART ONE ORGANISATIONAL BEHAVIOUR
- 1 Change management: Kotter's eight-step model
- 2 Cognitive biases in decision making
- 3 Emotional intelligence
- 4 Managing work groups: Belbin team roles
- 5 Matrix management
- 6 Mintzberg's managerial roles
- 7 Motivation: Theory X and Theory Y
- 8 Negotiating techniques: BATNA
- 9 Schein's model of organisational culture
- 10 360-degree assessment
- PART TWO MARKETING
- 11 Customer lifetime value
- 12 Ethnographic market research
- 13 Market orientation
- 14 Multichannel marketing
- 15 Met promoter score
- 16 The 4Ps of marketing
- 17 Pricing strategies: dynamic pricing
- 18 Product life cycle
- 19 Segmentation and personalised marketing
- PART THREE STRATEGY AND ORGANISATION
- 20 The ambidextrous organization
- 21 The BCG growth-share matrix
- 22 Blue ocean strategy
- 23 Core competence and the resource-based view
- 24 Corporate social responsibility: the triple bottom line
- 25 Corporate strategy: parenting advantage
- 26 Five forces analysis
- 27 Game theory: the prisoner's dilemma
- 28 Generic strategies
- 29 The McKinsey 7S framework
- PART FOUR INNOVATION AND ENTREPRENEURSHIP
- 30 Brainstorming
- 31 Design thinking
- 32 Disruptive innovation
- 33 Greiner's growth model
- 34 Open innovation
- 35 The seven domains assessment model for entrepreneurs
- 36 Stage/gate model for new product development
- 37 Scenario planning
- PART FIVE ACCOUNTING
- 38 The accrual method in accounting
- 39 Activity-based costing
- 40 The balanced scorecard
- 41 The DuPont identity
- 42 Economic value added
- 43 Ratio analysis
- PART SIX FINANCE
- 44 Black-Scholes options pricing model
- 45 Bond valuation
- 46 Capital asset pricing model
- 47 Capital budgeting
- 48 Modern portfolio theory
- 49 Modigliani-Miller theorem
- 50 Time value of money
- 51 Valuing the firm
- 52 Weighted average cost of capital
- PART SEVEN OPERATIONS
- 53 Agile development
- 54
| Erscheinungsjahr: | 2015 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292016856 |
| ISBN-10: | 129201685X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Birkinshaw, Julian
Mark, Ken |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 233 x 156 x 20 mm |
| Von/Mit: | Julian Birkinshaw (u. a.) |
| Erscheinungsdatum: | 14.05.2015 |
| Gewicht: | 0,454 kg |
| Erscheinungsjahr: | 2015 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292016856 |
| ISBN-10: | 129201685X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Birkinshaw, Julian
Mark, Ken |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 233 x 156 x 20 mm |
| Von/Mit: | Julian Birkinshaw (u. a.) |
| Erscheinungsdatum: | 14.05.2015 |
| Gewicht: | 0,454 kg |
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