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Jan Conradi - Unimark International
The Design of Business and the Business of Design
Buch von Janet Conradi
Sprache: Englisch

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Beschreibung
Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. Its clients were international corporations like Gillette, Jaguar, Ferrero, Knoll International, Olivetti, Pirelli, Ranx Xerox, Unilever, IBM, as well as American Airlines and Ford, for which it created visual corporate identities that are still in use today.
Unimark was known for always using the latest technological innovations and for using computers long before anyone else. With their visual outlook, Unimark designers had a defining influence on our environment; they left an enduring legacy with their practice and their theory. Many Unimark designers have been honored with international awards for their achievements. A distinctive hallmark of Unimark design is the systematic use of the Helvetica typeface for the corporate identity of firms.
The success of Unimark International, which is documented here for the first time, points the way for designers and the marketing sector today.
Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. Its clients were international corporations like Gillette, Jaguar, Ferrero, Knoll International, Olivetti, Pirelli, Ranx Xerox, Unilever, IBM, as well as American Airlines and Ford, for which it created visual corporate identities that are still in use today.
Unimark was known for always using the latest technological innovations and for using computers long before anyone else. With their visual outlook, Unimark designers had a defining influence on our environment; they left an enduring legacy with their practice and their theory. Many Unimark designers have been honored with international awards for their achievements. A distinctive hallmark of Unimark design is the systematic use of the Helvetica typeface for the corporate identity of firms.
The success of Unimark International, which is documented here for the first time, points the way for designers and the marketing sector today.
Details
Erscheinungsjahr: 2009
Genre: Geisteswissenschaften, Kunst, Musik
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Buch
Inhalt: 250 S.
50 s/w Illustr.
100 farbige Illustr.
ISBN-13: 9783037781845
ISBN-10: 303778184X
Sprache: Englisch
Einband: Gebunden
Autor: Conradi, Janet
Auflage: 1/2009
lars müller publishers gmbh: Lars Müller Publishers GmbH
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 265 x 198 x 23 mm
Von/Mit: Janet Conradi
Erscheinungsdatum: 07.10.2009
Gewicht: 1,119 kg
Artikel-ID: 101510014
Details
Erscheinungsjahr: 2009
Genre: Geisteswissenschaften, Kunst, Musik
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Buch
Inhalt: 250 S.
50 s/w Illustr.
100 farbige Illustr.
ISBN-13: 9783037781845
ISBN-10: 303778184X
Sprache: Englisch
Einband: Gebunden
Autor: Conradi, Janet
Auflage: 1/2009
lars müller publishers gmbh: Lars Müller Publishers GmbH
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 265 x 198 x 23 mm
Von/Mit: Janet Conradi
Erscheinungsdatum: 07.10.2009
Gewicht: 1,119 kg
Artikel-ID: 101510014
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