Introduction to Multimodal Analysis

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Sprache: Englisch

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Beschreibung

Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.

Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.

Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Über den Autor

Per Ledin and David Machin

Zusammenfassung

Richly illustrated, with images hosted in full colour on the Companion Website

Inhaltsverzeichnis

Preface to Second Edition
Introduction
Chapter 1. What is Multimodal Analysis?
Chapter 2. The Hidden Meanings of Pictures and Images
Chapter 3. Modality: Experiencing the World through Images
Chapter 4. The meaning of Colour in Visual Design
Chapter 5. The Meaning of Typography
Chapter 6. Textures and Materiality
Chapter 7. Composition and Page Layout
Chapter 8. Diagrams and Flowcharts
Bibliography
Image Index
General Index

Details

Erscheinungsjahr:	2020
Genre:	Allg. & vergl. Sprachwissenschaft , Importe
Rubrik:	Sprachwissenschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781350069138
ISBN-10:	1350069132
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Machin, David Ledin, Per
Hersteller:	Bloomsbury Publishing PLC
Verantwortliche Person für die EU:	preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	231 x 156 x 17 mm
Von/Mit:	David Machin (u. a.)
Erscheinungsdatum:	09.01.2020
Gewicht:	0,429 kg