Hal R. Varian is the Chief Economist at Google. He started in May 2002 as a consultant and has been involved in many aspects of the company, including auction design, econometric analysis, finance, corporate strategy, and public policy. Varian is also an emeritus professor at the University of California, Berkeley in three departments: business, economics, and information management. Varian received his BS degree from MIT in 1969 and his MA in mathematics and PhD in economics from UC Berkeley in 1973. He has also taught at MIT, Stanford, Oxford, Michigan, and other universities around the world. He is a fellow of the Guggenheim Foundation, the Econometric Society, and the American Academy of Arts and Sciences. He was co-editor of the American Economic Review from 1987 to 1990 and holds honorary doctorates from the University of Oulu, Finland and the University of Karlsruhe, Germany. Varian has published numerous papers in economic theory, industrial organization, financial economics, econometrics and information economics. He is the author of two major economics textbooks, which have been translated into 22 languages. He is the co-author of a bestselling book on business strategy, Information Rules: A Strategic Guide to the Network Economy, and wrote a monthly column for the New York Times from 2000 to 2007.

Thoroughly revised by highly respected researcher and long-term Varian user Marc Melitz.

For nearly two decades, Marc Melitz has assigned Hal Varian's Intermediate Microeconomics for his course at Harvard, and he added Smartwork when it was introduced with the last edition. He understands that this text is written with the short, topical (but more rigorous) approach that reflects how most economists work in the discipline. However, even his students struggle with the challenging concepts in this course AND, thanks to his extensive teaching experience, he knows how to best support learning. Melitz has worked with Varian to create better student support and new, compelling applications.

New examples from research and industry bring relevance.

With applications from research, industry, and Melitz's teaching experience, examples like the demand for electric cars and inflation in the wake of the pandemic bring a fresh perspective to the Varian approach.

Uses the new Norton Illumine Ebook and Smartwork assessment to provide the best support for students
New Interactive features in 17 of the most-used chapters walk students through challenging concepts and show how they can be applied. These are supported by questions that students can explore and answer. Separate Check Your Understanding questions, authored in consultation with Marc Melitz, offer rich answer-specific feedback and allow students to assess their comprehension as they work through the chapter. Lastly, Smartwork online assessment provides book-specific problems with rich feedback to develop problem-solving skills and experience. Organized in premade assignments, they are ready to deploy or customize.

Flexible pricing and formats to accommodate every student

Intermediate Microeconomics provides the choices that students demand. We offer a full digital learning experience with access to the Illumine Ebook and Smartwork online homework. Alternatively, they can buy a print text that provides access to all of the digital resources. Students can also purchase standalone access to Smartwork online assessment tool.