Adrian Holliday is Professor of Applied Linguistics at Canterbury Christ Church University

Preface and methodology
Chapter 1: Key Discussions
Essentialism
Neo-Essentialism
Cosmopolitanism
Imagined Certainty versus Acknowledged Complexity
Chapter 2: Critical Cultural Awareness
Models of Awareness
A Reconstructed Narrative
Critical Interpretivism
A Decentred Reading
Opening up Cultural Possibilities
Chapter 3: Cultural Complexity
Informants
An Emergent Methodology
Statements of Cultural Identity
Competing Social Theories
Complexity and Politics
Thinking about China
Chapter 4: The Indelible Politics of Self and Other
Othering
The Morality of ¿Helping¿
Struggling with Identity Recognition
Understanding the Discourse Politics of Othering
Chapter 5: Un-Noticed Periphery Identities
Claiming the World
¿Westernization¿ and Modernity
Chapter 6: A Grammar of Culture
Negotiating Culture
Particular Content and Universal Process
Particular Social and Political Structures
Particular Cultural Products
Underlying Universal Cultural Processes
Chapter 7: Discourses of Cultural Disbelief
Penetrating Professional Discourses
Sustained Disbelief
The Intercultural Line and the Third Space
Chapter 8: Creative Cultural Engagement
Qing and the Seminar
Learning from the Margins
Chapter 9: Culture, Real or Imagined?
The Centrality of Ideology
The Fact of Ideology
Cultural Realism
Conclusion
Glossary