Educated at the Autonomous University of Barcelona, Silvia Micalo is a biotechnologist with over 15 years of professional experience in different divisions (marketing and commercial, R&D&I, and digital transformation). She has held managerial positions within high performance teams in the pharmaceutical industry at companies such as Wyeth, Novartis, Ipsen Pharma, Thea, Lundbeck, and Johnson & Johnson.

Currently, she is CEO and founder of [...], an international healthtech company focused on the healthcare and healthtech ecosystems. Besides launching a pipeline of healthtech SaaS and digital therapeutics products, the company offers an advisory service to entrepreneurs in the healthtech community and runs an institution that teaches entrepreneurship skills to startups.

Highly focused on performance excellence, Micalo creates and develops value-innovative projects involving key stakeholders in the healthcare environment (the pharmaceutical industry, healthtech startups, public health authorities, and patient associations), and she regularly shares her expertise as a global speaker.

Micalo excels at designing strategies and implementing profitable marketing tactics, and she has a broad experience in successfully leading business and brand roadmaps. She has driven multiple successful product go-to-markets and strategic re-launches, and she has redirected product life cycles in the healthcare and healthtech environments towards success, sharing her services with different pharmaceutical companies and private healthcare institutions.

As part of her career, Micalo has been an integral member of the Comité de Marketing Farmacéutico from the Club de Marketing de Barcelona and Associate Professor at the University of Girona. Also, she is a speaker for the Pharmaceutical Marketing Masterclass to students of the Master's in Management and Business Administration at the University of Girona.

In the entrepreneurship field, Micalo has been a jury member of a healthtech startup contest and participated as a board member in pharmaceutical laboratories and healthtechs acting as an advisor.

Alongside her entrepreneurship at [...], Micalo provides high-level strategic advice and acts as Board Advisor to several international pharmaceutical and healthtech companies at national and international levels.

Introduction About the Author Part One: Strategy Chapter One: The New Healthcare Landscape Chapter Two: The New Patient-Centred Approach Chapter Three: Conceptualizing Your Strategic Position Part Two: Method Chapter Four: Defining and Building Your Value Chapter Five: Marketing Your Value Chapter Six: Your Stakeholder Ecosystem Part Three: Growth Chapter Seven: Expanding Your Vision and Goals Chapter Eight: Fundraising and Team Building Chapter Nine: Going Global Conclusion Bibliography