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Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain's most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.
Part One The Encounter 1
Part Two The Legend of the Magic Clover 19
Part Three Finding Good Luck Again 117
Part Four Some People Who Agree with Us 125
Part Five Decalogue, Moral of the Story, and New Origins of Good Luck 131
Acknowledgments 139
The Authors 143
Erscheinungsjahr: | 2004 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | 160 S. |
ISBN-13: | 9780787976071 |
ISBN-10: | 0787976075 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: |
Rovira, Alex
Trías De Bes, Fernando |
Hersteller: |
Wiley
John Wiley & Sons |
Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
Maße: | 222 x 145 x 12 mm |
Von/Mit: | Alex Rovira (u. a.) |
Erscheinungsdatum: | 24.08.2004 |
Gewicht: | 0,308 kg |
Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain's most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.
Part One The Encounter 1
Part Two The Legend of the Magic Clover 19
Part Three Finding Good Luck Again 117
Part Four Some People Who Agree with Us 125
Part Five Decalogue, Moral of the Story, and New Origins of Good Luck 131
Acknowledgments 139
The Authors 143
Erscheinungsjahr: | 2004 |
---|---|
Fachbereich: | Management |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | 160 S. |
ISBN-13: | 9780787976071 |
ISBN-10: | 0787976075 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: |
Rovira, Alex
Trías De Bes, Fernando |
Hersteller: |
Wiley
John Wiley & Sons |
Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
Maße: | 222 x 145 x 12 mm |
Von/Mit: | Alex Rovira (u. a.) |
Erscheinungsdatum: | 24.08.2004 |
Gewicht: | 0,308 kg |