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Golden Arches East
McDonald's in East Asia
Taschenbuch von James L Watson
Sprache: Englisch

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Beschreibung
"McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA is something different, providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries. Chapters provide the author's first-person insights as he journeys to five Asian countries and asks questions on McDonald's management, promotion strategies, and impact on local culture. Also included are reflections on food and marketing within these nations, making GOLDEN ARCHES EAST essential for any overseas business or Asian holding. --BOOKWATCH
"McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA is something different, providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries. Chapters provide the author's first-person insights as he journeys to five Asian countries and asks questions on McDonald's management, promotion strategies, and impact on local culture. Also included are reflections on food and marketing within these nations, making GOLDEN ARCHES EAST essential for any overseas business or Asian holding. --BOOKWATCH
Über den Autor
James L. Watson is Fairbank Professor of Chinese Society and Professor of Anthropology at Harvard University.
Details
Erscheinungsjahr: 2006
Fachbereich: Völkerkunde
Genre: Importe
Produktart: Nachschlagewerke
Rubrik: Völkerkunde
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780804749893
ISBN-10: 0804749892
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Watson, James L.
Redaktion: Watson, James L
Auflage: 2nd edition
Hersteller: Stanford University Press
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 215 x 142 x 19 mm
Von/Mit: James L Watson
Erscheinungsdatum: 13.03.2006
Gewicht: 0,327 kg
Artikel-ID: 123828648
Über den Autor
James L. Watson is Fairbank Professor of Chinese Society and Professor of Anthropology at Harvard University.
Details
Erscheinungsjahr: 2006
Fachbereich: Völkerkunde
Genre: Importe
Produktart: Nachschlagewerke
Rubrik: Völkerkunde
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780804749893
ISBN-10: 0804749892
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Watson, James L.
Redaktion: Watson, James L
Auflage: 2nd edition
Hersteller: Stanford University Press
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 215 x 142 x 19 mm
Von/Mit: James L Watson
Erscheinungsdatum: 13.03.2006
Gewicht: 0,327 kg
Artikel-ID: 123828648
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