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Cover: 9781350932951 | Global Strategic Management | Philippe Lasserre (u. a.) | Buch | 2022
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Global Strategic Management
Buch von Philippe Lasserre (u. a.)
Sprache: Englisch

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Beschreibung
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Details
Erscheinungsjahr: 2022
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781350932951
ISBN-10: 1350932957
Sprache: Englisch
Einband: Gebunden
Autor: Lasserre, Philippe (INSEAD, Singapore)
Monteiro, Felipe (INSEAD, France)
Auflage: 5 ed
Hersteller: Bloomsbury Publishing PLC
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 246 x 189 x 25 mm
Von/Mit: Philippe Lasserre (u. a.)
Erscheinungsdatum: 17.11.2022
Gewicht: 1,592 kg
Artikel-ID: 123847550
Details
Erscheinungsjahr: 2022
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781350932951
ISBN-10: 1350932957
Sprache: Englisch
Einband: Gebunden
Autor: Lasserre, Philippe (INSEAD, Singapore)
Monteiro, Felipe (INSEAD, France)
Auflage: 5 ed
Hersteller: Bloomsbury Publishing PLC
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 246 x 189 x 25 mm
Von/Mit: Philippe Lasserre (u. a.)
Erscheinungsdatum: 17.11.2022
Gewicht: 1,592 kg
Artikel-ID: 123847550
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