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Cover: 9781137584588 | Global Strategic Management | Philippe Lasserre | Taschenbuch | XL
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Global Strategic Management
Taschenbuch von Philippe Lasserre
Sprache: Englisch

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Beschreibung
Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.

This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.

Thoroughly revised and updated, this fourth edition of Lasserre's popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.

This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.

Details
Erscheinungsjahr: 2017
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: XL
492 S.
148 farbige Illustr.
148 farbige Tab.
ISBN-13: 9781137584588
ISBN-10: 1137584580
Sprache: Englisch
Herstellernummer: 978-1-137-58458-8
Autor: Lasserre, Philippe
Auflage: 4. Aufl.
Hersteller: Red Globe Press
Springer, Berlin
Macmillan Education UK
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Abbildungen: 148 Farbtabellen
Maße: 27 x 192 x 260 mm
Von/Mit: Philippe Lasserre
Erscheinungsdatum: 11.12.2017
Gewicht: 1,111 kg
Artikel-ID: 121100334
Details
Erscheinungsjahr: 2017
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: XL
492 S.
148 farbige Illustr.
148 farbige Tab.
ISBN-13: 9781137584588
ISBN-10: 1137584580
Sprache: Englisch
Herstellernummer: 978-1-137-58458-8
Autor: Lasserre, Philippe
Auflage: 4. Aufl.
Hersteller: Red Globe Press
Springer, Berlin
Macmillan Education UK
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Abbildungen: 148 Farbtabellen
Maße: 27 x 192 x 260 mm
Von/Mit: Philippe Lasserre
Erscheinungsdatum: 11.12.2017
Gewicht: 1,111 kg
Artikel-ID: 121100334
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