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Gear Up
Test Your Business Model Potential and Plan Your Path to Success
Taschenbuch von Jonas Kjellberg (u. a.)
Sprache: Englisch

33,95 €*

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Beschreibung
Transform your business idea into a high potential venture

Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.

Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world.

Gear Up offers:

- A step by step guide to help you build a foundation for your business opportunity

- Solid business framework formulated from entrepreneurs, academics and real life experience

- A highly practical workbook with visual, full-colour design and compelling layout

Gear Up also comes with educators' support materials available at [...]
* PowerPoint presentations with teaching notes
* Online course materials
* Course Schedule
* Evaluation Forms
* Certificate for students who complete the course

Coming soon! - An innovative, interactive digital toolkit

Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process!

Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation.
Transform your business idea into a high potential venture

Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.

Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world.

Gear Up offers:

- A step by step guide to help you build a foundation for your business opportunity

- Solid business framework formulated from entrepreneurs, academics and real life experience

- A highly practical workbook with visual, full-colour design and compelling layout

Gear Up also comes with educators' support materials available at [...]
* PowerPoint presentations with teaching notes
* Online course materials
* Course Schedule
* Evaluation Forms
* Certificate for students who complete the course

Coming soon! - An innovative, interactive digital toolkit

Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process!

Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation.
Über den Autor
Jonas Kjellberg is a serial entrepreneur and was a founding member of the Skype leadership team. Jonas had a vision to take lessons learned from hyper-growth companies, include that with what was taught at world class universities and revamp it to create a user-friendly mix and make it accessible to the world.

Tom Kosnik is a Professor at Stanford University. Tom started his teaching journey at Harvard. This is where he laid the foundation for Gear UP by initiating the work with the DDART framework - Diagnose, Decision, Analysis and Reality Test developed after many years of research with the goal to support students, entrepreneur and business to decipher new and exciting business opportunities. Tom speaks at events around the world including USA, Mexico, China, Chile and Singapore.

Lena Ramfelt holds a PhD from Stockholm University. She joined forces with Tom at Stanford and the two of them have been teaching together for the past 15 years. During their years together they saw Silicon Valley grow and outperform the rest of the world in building new, large and successful companies. Together they interviewed, explored and captured information on these growing companies. The newfound insight was mixed with exiting knowledge and taught to students. Lena now spilts her time between consulting and tuition.
The authors' combination of academic knowledge and real-life experience is the foundation for the book.
[...]

Inhaltsverzeichnis

CUSTOMERS 12

DELIGHT 30

CUSTOMER ACQUISITION 48

BUSINESS MODEL 68

PARTNERS 84

COMPETITORS 100

GO GLOBAL 116

TEAM 128

REALITY CHECk 142

SYNC YOUR GEARS 154

Details
Erscheinungsjahr: 2014
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: CUSTOMERS 12DELIGHT 30CUSTOMER ACQUISITION 48BUSINESS MODEL 68PARTNERS 84COMPETITORS 100GO GLOBAL 116TEAM 128REALITY CHECk 142SYNC YOUR GEARS 154
ISBN-13: 9780857085627
ISBN-10: 085708562X
Sprache: Englisch
Herstellernummer: 1W857085620
Einband: Kartoniert / Broschiert
Autor: Kjellberg, Jonas
Ramfelt, Lena
Kosnik, Tom
Hersteller: John Wiley & Sons
John Wiley and Sons Ltd
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 241 x 187 x 20 mm
Von/Mit: Jonas Kjellberg (u. a.)
Erscheinungsdatum: 11.04.2014
Gewicht: 0,562 kg
Artikel-ID: 105345324
Über den Autor
Jonas Kjellberg is a serial entrepreneur and was a founding member of the Skype leadership team. Jonas had a vision to take lessons learned from hyper-growth companies, include that with what was taught at world class universities and revamp it to create a user-friendly mix and make it accessible to the world.

Tom Kosnik is a Professor at Stanford University. Tom started his teaching journey at Harvard. This is where he laid the foundation for Gear UP by initiating the work with the DDART framework - Diagnose, Decision, Analysis and Reality Test developed after many years of research with the goal to support students, entrepreneur and business to decipher new and exciting business opportunities. Tom speaks at events around the world including USA, Mexico, China, Chile and Singapore.

Lena Ramfelt holds a PhD from Stockholm University. She joined forces with Tom at Stanford and the two of them have been teaching together for the past 15 years. During their years together they saw Silicon Valley grow and outperform the rest of the world in building new, large and successful companies. Together they interviewed, explored and captured information on these growing companies. The newfound insight was mixed with exiting knowledge and taught to students. Lena now spilts her time between consulting and tuition.
The authors' combination of academic knowledge and real-life experience is the foundation for the book.
[...]

Inhaltsverzeichnis

CUSTOMERS 12

DELIGHT 30

CUSTOMER ACQUISITION 48

BUSINESS MODEL 68

PARTNERS 84

COMPETITORS 100

GO GLOBAL 116

TEAM 128

REALITY CHECk 142

SYNC YOUR GEARS 154

Details
Erscheinungsjahr: 2014
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: CUSTOMERS 12DELIGHT 30CUSTOMER ACQUISITION 48BUSINESS MODEL 68PARTNERS 84COMPETITORS 100GO GLOBAL 116TEAM 128REALITY CHECk 142SYNC YOUR GEARS 154
ISBN-13: 9780857085627
ISBN-10: 085708562X
Sprache: Englisch
Herstellernummer: 1W857085620
Einband: Kartoniert / Broschiert
Autor: Kjellberg, Jonas
Ramfelt, Lena
Kosnik, Tom
Hersteller: John Wiley & Sons
John Wiley and Sons Ltd
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 241 x 187 x 20 mm
Von/Mit: Jonas Kjellberg (u. a.)
Erscheinungsdatum: 11.04.2014
Gewicht: 0,562 kg
Artikel-ID: 105345324
Sicherheitshinweis