Pete Evanow spent many years working for Ford-associated brands, including Saleen AutoSport, where he served as Vice President of Marketing, overseeing the promotion of the company’s Mustangs and its race teams, as well as the Bob Bondurant School of High Performance Driving in Phoenix, where he was Vice President of Sales & Marketing during the period when Ford was the school’s overall sponsor, providing Mustangs, Taurus SHO instructor vehicles, and Formula Ford racecars. Evanow also worked in Dearborn for Campbell Marketing and Communications, a motorsports, public relations, and marketing agency closely aligned with Ford. As a collector of classic cars, Evanow has owned a 1965 Thunderbird Special Landau, a 1966 Mustang Convertible, several Explorers, and a 1993 Bronco (which he wishes he still had). He currently drives a 1966 Ranchero on weekends. Evanow also worked at Nissan Motorsports and is the author of Motorbooks’ Nissan Z, the official 50th anniversary history of this legendary Japanese sports car. He currently teaches Advertising courses at California State University, Fullerton, and Sports & Entertainment Marketing classes at Chapman University in Orange, California, as well as consults with automotive clients. He resides in Orange County, California. Shelby Hall is a complete athlete. She is a third-generation off-road racer, starting as co-driver to her greatest mentor, her grandfather Rod Hall. Shelby’s father, Josh, has also ridden with her as coach and navigator. Winning is in her blood, and she was the first driver to claim victory in the new gen six Bronco in the 2020 Rebelle Rally. This annual all-woman rally “has changed my life in so many ways,” Shelby says, “and opened my eyes to skills and passions I never knew I had.” She has signed with Ford Performance and continues to race, most recently in the Baja 1000.

Foreword by Shelby Hall - A True Family Legacy

1 Blue Oval Icons at Oakwood

Design Central

Donald Frey, PhD, 1923–2010

2 The Overpowering Draw of the Sport Utility Vehicle

Who Deserves Credit for the First SUV?

3 The First Bronco, 1966–1977

4 Bronco Generations Two through Five, 1978–1996

5 Future Plans Require Prototypes

6 The Rebirth of the Bronco

Bronco vs. Bronco Sport

7 Bronco Gets a Return Engagement

Updated Bronco Logo

Faith-Based and Charitable Broncos

Bronco Easter Eggs

Colors, Oh My!

Bronco Scout?

8 Building the New Bronco

Green Inside the Blue Oval

Making the Best Even Better

Ford+

9 A Tale of Two Chassis—Bronco II and Bronco Sport

10 Bronco Has a Strong Following

Women Who Make Their Mark on the Marque

11 The Customer Speaks Out Loud

Broncos in Movies

12 The Aftermarket Speaks

Supply and Demand

13 aRacing Becomes Reality

Shelby Hall

Epilogue: Carry On

Appendices

Acknowledgments

Index