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For the Culture
The Power Behind the World's Most Successful Brands, from Apple to Beyonce
Buch von Marcus Collins
Sprache: Englisch

27,60 €*

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Beschreibung
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
Über den Autor

Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.

He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business. For the Culture is his first book.

Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Importe
Rubrik: Sozialwissenschaften
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781035020010
ISBN-10: 1035020017
Sprache: Englisch
Einband: Gebunden
Autor: Collins, Marcus
Hersteller: Pan Macmillan
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 240 x 161 x 32 mm
Von/Mit: Marcus Collins
Erscheinungsdatum: 11.05.2023
Gewicht: 0,502 kg
Artikel-ID: 125159659
Über den Autor

Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.

He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business. For the Culture is his first book.

Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Importe
Rubrik: Sozialwissenschaften
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781035020010
ISBN-10: 1035020017
Sprache: Englisch
Einband: Gebunden
Autor: Collins, Marcus
Hersteller: Pan Macmillan
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 240 x 161 x 32 mm
Von/Mit: Marcus Collins
Erscheinungsdatum: 11.05.2023
Gewicht: 0,502 kg
Artikel-ID: 125159659
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