Bernice Buresh writes and lectures on health care, nursing, and the media. She has been a reporter for the Milwaukee Sentinel, a correspondent and bureau chief for Newsweek, a professor of journalism at Boston University, and an adjunct professor of American Studies at Brandeis University. Suzanne Gordon is Visiting Professor at the University of Maryland School of Nursing and was program leader of the Robert Wood Johnson-funded Nurse Manager in Action Program. She is the author of Life Support and Nursing against the Odds, coauthor of Beyond the Checklist and Safety in Numbers, editor of When Chicken Soup Isn't Enough, and coeditor of First, Do Less Harm and The Complexities of Care, all from Cornell.

IntroductionPart I. Silent No More

Chapter 1. Ending the Silence

Chapter 2. The Daisy Dilemma

Chapter 3. From Virtue to the Voice of Agency

Chapter 4. Presenting Yourself as a Nurse

Chapter 5. Tell the World What You Do

Chapter 6. Creating Anecdotes and ArgumentsPart II. Communicating with the Media and the Public

Chapter 7. How the News Media Work

Chapter 8. Reaching Out to the Media

Chapter 9. In Your Own Voice: Blogs, Comments, Letters to the Editor, Op-Eds

Chapter 10. Getting It Right

Chapter 11. Appearing on Television, Radio, and Videos

Chapter 12. Opportunities and Challenges AheadAppendix: How We Came to Write This BookNotes

Index