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Fashion Management
A Strategic Approach
Taschenbuch von Rosemary Varley (u. a.)
Sprache: Englisch

57,95 €*

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Lieferzeit 2-3 Werktage ab Escheinungsdatum. Dieses Produkt erscheint am 06.02.2025

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Beschreibung
This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
Über den Autor
Rosemary Varley, now semi-retired, works as an Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where previously she was Subject Director for Marketing and Retail, and Fashion Business Research Coordinator.
Inhaltsverzeichnis

Forward
Preface
Chapter 1: Introducing a Strategic Approach to Fashion Management
Chapter 2: Strategic Planning and Implementation
Chapter 3: International Fashion Management
Chapter 4: Fashion Marketing
Chapter 5: Fashion Brand Management
Chapter 6: Fashion Marketing Communications
Chapter 7: Managing Fashion Customers
Chapter 8: Fashion Merchandise Management
Chapter 9: Fashion Supply Chain Management
Chapter 10: Managing Routes to Fashion Markets
Chapter 11: Managing Fashion Retail Space and Place
Chapter 12: Managing Fashion Responsibly
Chapter 13: Financial Management in Fashion
Chapter 14: Managing Risk in Fashion
Chapter 15: Fashion Law
Chapter 16: Fashion Futures
Index

Details
Erscheinungsjahr: 2025
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781350340565
ISBN-10: 1350340561
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Varley, Rosemary
Roncha, Ana
Radclyffe-Thomas, Natascha
Gee, Liz
Auflage: 2nd edition
Hersteller: Bloomsbury Academic
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 246 x 189 x 25 mm
Von/Mit: Rosemary Varley (u. a.)
Erscheinungsdatum: 06.02.2025
Gewicht: 0,454 kg
Artikel-ID: 128847118
Über den Autor
Rosemary Varley, now semi-retired, works as an Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where previously she was Subject Director for Marketing and Retail, and Fashion Business Research Coordinator.
Inhaltsverzeichnis

Forward
Preface
Chapter 1: Introducing a Strategic Approach to Fashion Management
Chapter 2: Strategic Planning and Implementation
Chapter 3: International Fashion Management
Chapter 4: Fashion Marketing
Chapter 5: Fashion Brand Management
Chapter 6: Fashion Marketing Communications
Chapter 7: Managing Fashion Customers
Chapter 8: Fashion Merchandise Management
Chapter 9: Fashion Supply Chain Management
Chapter 10: Managing Routes to Fashion Markets
Chapter 11: Managing Fashion Retail Space and Place
Chapter 12: Managing Fashion Responsibly
Chapter 13: Financial Management in Fashion
Chapter 14: Managing Risk in Fashion
Chapter 15: Fashion Law
Chapter 16: Fashion Futures
Index

Details
Erscheinungsjahr: 2025
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781350340565
ISBN-10: 1350340561
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Varley, Rosemary
Roncha, Ana
Radclyffe-Thomas, Natascha
Gee, Liz
Auflage: 2nd edition
Hersteller: Bloomsbury Academic
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 246 x 189 x 25 mm
Von/Mit: Rosemary Varley (u. a.)
Erscheinungsdatum: 06.02.2025
Gewicht: 0,454 kg
Artikel-ID: 128847118
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