Dr. Neri Karra is a fashion business consultant, speaker, and author. As a Professor of Practice in Strategy and an Entrepreneurship Expert at the University of Oxford, she consults for both emerging and established fashion designers and entrepreneurs, including the British Fashion Council and its designers. She has been a keynote speaker for companies including Apple and Credit Suisse and has lectured at prominent institutions such as Imperial College London, London School of Economics, the Royal College of Art, the London College of Fashion, and the Conde Nast College of Fashion. A fashion entrepreneur herself, Dr. Karra is the founder of a global multimillion dollar luxury leather goods brand,which also manufactures products for leading Italian luxury labels. She holds a PhD in Management Science from the University of Cambridge and her latest book is Fashion Entrepreneurship: The Creation of the Global Fashion Business (Routledge, 2021).

Introduction: The Business of Fashion

Part I Fashion Rising

1. The Birth of Fashion Entrepreneurship (1845-1895)
2. Fashion, Art, and Beauty (1895-1914)

Part II Fashion Diffusion

3. Fashion Amid War and Depression (1914-1945)
4. The Golden Age of Haute Couture (1945-1959)
5. The Changing Face of the Fashion Business (1960s onward)

Part III Fashion Entrepreneurship: Theory and Practice

6. Building the Fashion Firm: Entrepreneurial Capabilities for Fashion Business Success
7. The Fashion Entrepreneurship Model: Dynamics Creating Sustainable Competitive Advantage
8. Fashion Business Models: Entrepreneurial Drivers, Opportunities, and Challenges

Conclusion: The Dream Makers