Rebecca Wilson

Rebecca has a huge and growing audience online through her [...] accounts. In the two weeks since first submission to signing, her channel grew from 85k to 95k followers, all maintaining good engagement rates. Her instagram audience alone currently stands at over 440k followers (Feb 2021) and her followers are asking for this cookbook!

Every recipe was analysed by paediatric dietitian Lucy Upton of The Feeding Trust, who also provided a foreword to the first book, endorsing Rebecca's method for weaning.

Big names are following (and reposting) What Mummy Makes - Joe Wicks, Stacey Solomon, Annabel Karmel, Motsi Mabuse, Madeleine Shaw and Miguel Barclay, plus many big-name nutritionists and social media influencers. Joe Wicks has shared a number of Rebecca's WMM recipes including a weaning banana hack video which reached a combined total of 550k+ views.

With approximately 680,000 new babies born in the UK per year - who will all inevitably be weaned onto solid foods at around the age of 6 months - the market for weaning-appropriate family recipes is huge.

Weaning can be such a stressful time for parents; there's already so much going on with a 6-month-old baby to look after, and possibly older children too. Rebecca's aim is to help parents cook and feed healthy nutritious food to their children that is super quick and simple to make. And above all it is food that mum and dad will enjoy eating together with their children too.

"Family weaning" is searched for, on average, 51% more often than "baby-led weaning" according to Google Trends.