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PRAISE FOR EVERYDAY BUSINESS STORYTELLING
"We've made storytelling a top priority at Nestlé, working with Janine and Lee's talented team to upgrade the skill, speed, and agility of our sales force. I'm a big fan of their remarkably simple and logical methodology. If your organization is serious about business storytelling, you need this hugely useful resource."
-JIM COYNE, President of Nestlé USA Sales
"You can have the most talented people in your organization, but if they don't know how to translate information into influential stories, you're facing an uphill challenge. Hands down the most practical and applicable way to craft business narratives. An invaluable resource for leaders and teams who want to inspire and motivate people to action."
-SHANE WALL, President's Council of Advisors on Science and Technology at the White House and Former Chief Technology Officer at HP Inc.
"This book makes a monster point: We absorb each other in personal stories all the time so why can't we use, as readily, the same attention-grabbing techniques to further our business pursuits? Janine and Lee's book is a brilliant and easy on-ramp to business storytelling."
-MICHAEL STREEFLAND, Executive Communications Consultant to Netflix, Walt Disney Company and Facebook
You've got one shot to get your ideas heard in your next big meeting, presentation or email. But you're busy. So you leverage what you can: facts, data, charts, slides...and end up with an avalanche of scrambled messages, impossible-to-read decks, and no clear call to action-what we've dubbed the FrankendeckTM.
Everyday Business Storytelling combats this crisis of missed opportunities by arming you with a simple, practical storytelling framework-loaded with real-world examples. Discover how to flex your story to diverse audience needs, visualize it and adopt a common language to craft audience-centric business stories that drive the conversation forward.
PRAISE FOR EVERYDAY BUSINESS STORYTELLING
"We've made storytelling a top priority at Nestlé, working with Janine and Lee's talented team to upgrade the skill, speed, and agility of our sales force. I'm a big fan of their remarkably simple and logical methodology. If your organization is serious about business storytelling, you need this hugely useful resource."
-JIM COYNE, President of Nestlé USA Sales
"You can have the most talented people in your organization, but if they don't know how to translate information into influential stories, you're facing an uphill challenge. Hands down the most practical and applicable way to craft business narratives. An invaluable resource for leaders and teams who want to inspire and motivate people to action."
-SHANE WALL, President's Council of Advisors on Science and Technology at the White House and Former Chief Technology Officer at HP Inc.
"This book makes a monster point: We absorb each other in personal stories all the time so why can't we use, as readily, the same attention-grabbing techniques to further our business pursuits? Janine and Lee's book is a brilliant and easy on-ramp to business storytelling."
-MICHAEL STREEFLAND, Executive Communications Consultant to Netflix, Walt Disney Company and Facebook
You've got one shot to get your ideas heard in your next big meeting, presentation or email. But you're busy. So you leverage what you can: facts, data, charts, slides...and end up with an avalanche of scrambled messages, impossible-to-read decks, and no clear call to action-what we've dubbed the FrankendeckTM.
Everyday Business Storytelling combats this crisis of missed opportunities by arming you with a simple, practical storytelling framework-loaded with real-world examples. Discover how to flex your story to diverse audience needs, visualize it and adopt a common language to craft audience-centric business stories that drive the conversation forward.
For over two decades, Silicon Valley-bred sisters JANINE KURNOFF and LEE LAZARUS have helped teams at the world's top brands?including Facebook, Nestlé, Marriott, T-Mobile, and Medtronic?become strategic visual communicators. As co-founders of The Presentation Company, they are dedicated to helping talented businesspeople in all functions, at all levels, bring clarity and meaning to their ideas and influence decisions through storytelling.
Introduction
Storytelling Is How We Move Business Forward 1
What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold)
Part 1 Once and for all-Let's Unfluff the Reputation of Business Storytelling 6
Chapter 1: Meet the Brain Scientists 8
Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16
Part 2 Ok, I'm in-How Do I Get Started with Business Storytelling? 24
Chapter 3: The Four Signposts 30
Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48
Chapter 5: Your BIG Idea 52
Chapter 6: Putting It All Together: Sample Story 56
Part 3 Thanks, got the basics. What Else Can Help Me? 60
Chapter 7: Push Your Story Forward with Active Headlines 62
Chapter 8: A Simple Path to Building Your BIG Idea 72
Chapter 9: Five Well-Tested Ways to Visualize Your Story 80
Part 4 Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106
Chapter 10: Making a Recommendation 108
Chapter 11: Providing an Update 144
Chapter 12: Crafting an Email 162
Chapter 13: Creating a One-Pager 176
Part 5 But wait! How Do I Flex My Story? 192
Chapter 14: Audience Is Everything: A Manifesto 194
Chapter 15: You've Got Five Minutes with an Executive... Go! 202
Chapter 16: Your Audience Is Diverse How Can You Please Everyone? 210
Chapter 17: You're Told "Only Three to Five Slides" 216
Chapter 18: Team Presentations: Who Does What? 220
Chapter 19: When Your Audience Is Virtual 238
Part 6 All together now: Building a Common Language of Storytelling 252
Chapter 20: Fostering a Culture of Story Coaches 254
Chapter 21: Five Ways Managers Can Reinforce Storytelling 260
Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264
Conclusion
A Final Word From the Sisters 272
Your everyday business storytelling journey starts right now... #nomorefrankendecks
Gratitude 275
About the Authors 276
Notes & Photo Credits 277
Index 278
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 288 S. |
| ISBN-13: | 9781119704669 |
| ISBN-10: | 1119704669 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Kurnoff, Janine
Lazarus, Lee |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
| Maße: | 207 x 203 x 20 mm |
| Von/Mit: | Janine Kurnoff (u. a.) |
| Erscheinungsdatum: | 17.02.2021 |
| Gewicht: | 0,619 kg |
For over two decades, Silicon Valley-bred sisters JANINE KURNOFF and LEE LAZARUS have helped teams at the world's top brands?including Facebook, Nestlé, Marriott, T-Mobile, and Medtronic?become strategic visual communicators. As co-founders of The Presentation Company, they are dedicated to helping talented businesspeople in all functions, at all levels, bring clarity and meaning to their ideas and influence decisions through storytelling.
Introduction
Storytelling Is How We Move Business Forward 1
What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold)
Part 1 Once and for all-Let's Unfluff the Reputation of Business Storytelling 6
Chapter 1: Meet the Brain Scientists 8
Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16
Part 2 Ok, I'm in-How Do I Get Started with Business Storytelling? 24
Chapter 3: The Four Signposts 30
Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48
Chapter 5: Your BIG Idea 52
Chapter 6: Putting It All Together: Sample Story 56
Part 3 Thanks, got the basics. What Else Can Help Me? 60
Chapter 7: Push Your Story Forward with Active Headlines 62
Chapter 8: A Simple Path to Building Your BIG Idea 72
Chapter 9: Five Well-Tested Ways to Visualize Your Story 80
Part 4 Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106
Chapter 10: Making a Recommendation 108
Chapter 11: Providing an Update 144
Chapter 12: Crafting an Email 162
Chapter 13: Creating a One-Pager 176
Part 5 But wait! How Do I Flex My Story? 192
Chapter 14: Audience Is Everything: A Manifesto 194
Chapter 15: You've Got Five Minutes with an Executive... Go! 202
Chapter 16: Your Audience Is Diverse How Can You Please Everyone? 210
Chapter 17: You're Told "Only Three to Five Slides" 216
Chapter 18: Team Presentations: Who Does What? 220
Chapter 19: When Your Audience Is Virtual 238
Part 6 All together now: Building a Common Language of Storytelling 252
Chapter 20: Fostering a Culture of Story Coaches 254
Chapter 21: Five Ways Managers Can Reinforce Storytelling 260
Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264
Conclusion
A Final Word From the Sisters 272
Your everyday business storytelling journey starts right now... #nomorefrankendecks
Gratitude 275
About the Authors 276
Notes & Photo Credits 277
Index 278
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 288 S. |
| ISBN-13: | 9781119704669 |
| ISBN-10: | 1119704669 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Kurnoff, Janine
Lazarus, Lee |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
| Maße: | 207 x 203 x 20 mm |
| Von/Mit: | Janine Kurnoff (u. a.) |
| Erscheinungsdatum: | 17.02.2021 |
| Gewicht: | 0,619 kg |
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