Acknowledgements51 Introduction (Kim Werner and Ye Ding)211.1 Events: Future, Trends, Perspectives211.2 What Students and Lecturers can take away from this Book221.3 The Structure of this Book231.4 Bibliography27PART A292 Female Careers in the Event Industry - Myth, Reality or Future Vision? (Nicole Böhmer, Kim Werner and Imke Wargin)312.1 Introduction2.2 The Relevance of Gender Differences in the Event Industry322.2.1 Gendered preferences and gender gap322.2.2 Current gender issues in the event industry342.2.3 Current situation of horizontal and vertical segregation in the German event industry352.2.4 International developments within the industry362.2.5 Current state of research372.3 Current Career Concepts392.4 Event Careers: Dream Career or Accidental Success?402.4.1 Methodology402.4.2 Results412.4.3 Discussion and implications422.4.4 Limitations and future research avenues442.5 Conclusions and Summary452.6 Questions462.7 Further Readings472.8 Bibliography473 Work Stress of Event Managers (Susanne Doppler, Burkhard Schmidt and Liza Funke)513.1 Introduction3.2 Stress in the Event Industry533.2.1 Defining stress533.2.2 Job demands and resources563.2.3 Health problems within the JD-R model583.3 Method593.3.1 Sample593.3.2 Interviews603.4 Results603.4.1 Job demands603.4.2 Job resources623.5 Summary633.6 Questions643.7 Further Readings643.8 Bibliography644 Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances (Hans-Jürgen Gaida)694.1 Introduction694.2 Preliminaries714.2.1 ICCA, the International Congress and Convention Association724.2.2 World Economic Forum and Global Power City Index734.2.3 UNWTO, the World Tourism Organization744.2.4 IATA, the International Air Transport Association754.3 Distruptive Technologies794.4 Augmented Reality and Virtual Reality804.5 Smart Cities814.6 Urban Mobility834.7 Aviation874.8 Sustainability884.9 Summary894.10 Questions924.11 Further Readings 924.12 Bibliography925 Event Psychology - An Interdisciplinary Approach (Steffen Ronft)975.1 Introduction and Definition975.2 Characteristics of Psychological Disciplines995.2.1 General psychology1005.2.2 Social psychology1005.2.3 Differential psychology1015.2.4 Psychology of perception1015.2.5 Environmental psychology1015.2.6 Cognitive psychology1015.2.7 Biological psychology1025.3 Goals and Effectiveness1025.3.1 Enhancement of efficiency of live communication1035.3.2 Specific relevance for professional event management1035.3.3 Specific relevance for brand communication1045.3.4 Specific relevance for trade fairs1045.4 Influence on / Manipulation of Event Participants1045.4.1 General conditions1045.4.2 Examples of psychological manipulation effects1055.4.3 Examples of sensory manipulating effects1085.5 History and Perspectives1095.5.1 Definition and development1095.5.2 Protagonists developing event psychology1105.5.3 Multisensory communication as a limitation of digital trans- formation?1105.6 Summary1115.7 Questions1115.8 Further Readings1115.9 Bibliography1126 Theorising the "Event View" as a Kind of "World View" (Chunlei Wang and Xingdan Wang)1156.1 Introduction1156.2 Literature Review1176.2.1 Special events and people's existence1186.2.2 Special events and life transformation1196.2.3 Special events and group life1196.2.4 Special events and experiential learning1206.3 The Construction of "the Event View as a World View"1206.3.1 The theoretical basis1206.3.2 The "event view as a kind of world view"1206.3.3 The core of special events: the experience and the attached meaning 1216.3.4 Rituals and the symbolic meaning of an event1226.3.5 Special events and the accumulation and integration of cognitive elements1226.3.6 The four-dimensional analysis framework of "objective-stakeholder- process-change"1236.4 Construction of the