Grant S. Foster ran his market strategy consulting business Ellis Foster McVeigh from 2009 to 2019. A highly sought-after educator in Melbourne, Sydney and Hong Kong, Grant had held adjunct lecturer posts with Macquarie Graduate School of Management, the Graduate School of Business at the University of Sydney, Mt Eliza Business School (now Melbourne Business School) and the Australian Graduate School of Management. Grant was a member of the Australian Institute of Company Directors and also a director of crisis support charity Lifeline Australia (mental health/suicide prevention). Prior to his consulting career, Grant was GM of Marketing and Sales for business telco Commander Australia. He had an MBA from Bond University. Grant passed away in 2019.

Chris J. Grannell is a Partner at We Keep Good Company which advises clients on the intersection of strategy, operations, customers and technology. Chris also works directly with a number of early-stage businesses. Previously he has held senior positions at [...], [...], [...] and TIC Group. Chris has an MBA from Melbourne Business School, and has written for the Financial Times, WARC/Market Leader, Nine/Fairfax and others.

1. STRATEGIC VISION: WHAT WE WANT TO BE AND WHY. 2. ANALYSIS. 3. ANALYSIS / COMPANY. 4. ANALYSIS / CUSTOMERS. 5. ANALYSIS / CONTEXT. 6. ANALYSIS / COMPETITORS AND COMPLEMENTORS. 7. STRATEGIC PLANNING. 8. DELIVERY. 9. BRINGING IT ALL TOGETHER. 10. APPENDIX.