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PRAISE FOR EFFECTIVE DATA STORYTELLING
"Brent Dykes is the king of data storytelling; he's probably thought about this more than anyone else on the planet. No matter how good your data and analysis are, they won't have much impact unless they are embedded in a good story. Read this book to find out how to do that."
-Thomas H. Davenport, Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of Competing on Analytics and The AI Advantage
"Numbers and data visualizations are powerful means to reveal insights and communicate them in business environments, but they are often more effective and persuasive when arranged into narrative structures. Brent Dykes teaches us how to ideate data-driven stories and bring them to fruition while walking us through several fascinating historical and modern examples. Data never speaks for itself; it must be interrogated and compelled to speak. This book explains how."
-Alberto Cairo, Knight Chair at the University of Miami, Author of How Charts Lie
"Dykes does a masterful job of making the vague concept of 'data storytelling' tangible and actionable. With real-world examples from history and from the present, which he deconstructs using the concepts that are the core of the book, he hits the sweet spot of being an engaging read that is also specific and tactical."
-Tim Wilson, Senior Director of Analytics, Search Discovery
"The first to bring together the importance of data, visuals, and narrative, this seminal work on telling stories with data is chock-full of examples founded on principles from Aristotle to story guru, Robert McKee. I can't wait to share Brent's book with my graduate students and colleagues!"
-Maria Massei-Rosato, Adjunct Professor, Parsons School of Design
-Bill Franks, Author and Chief Analytics Officer, International Institute for Analytics
PRAISE FOR EFFECTIVE DATA STORYTELLING
"Brent Dykes is the king of data storytelling; he's probably thought about this more than anyone else on the planet. No matter how good your data and analysis are, they won't have much impact unless they are embedded in a good story. Read this book to find out how to do that."
-Thomas H. Davenport, Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of Competing on Analytics and The AI Advantage
"Numbers and data visualizations are powerful means to reveal insights and communicate them in business environments, but they are often more effective and persuasive when arranged into narrative structures. Brent Dykes teaches us how to ideate data-driven stories and bring them to fruition while walking us through several fascinating historical and modern examples. Data never speaks for itself; it must be interrogated and compelled to speak. This book explains how."
-Alberto Cairo, Knight Chair at the University of Miami, Author of How Charts Lie
"Dykes does a masterful job of making the vague concept of 'data storytelling' tangible and actionable. With real-world examples from history and from the present, which he deconstructs using the concepts that are the core of the book, he hits the sweet spot of being an engaging read that is also specific and tactical."
-Tim Wilson, Senior Director of Analytics, Search Discovery
"The first to bring together the importance of data, visuals, and narrative, this seminal work on telling stories with data is chock-full of examples founded on principles from Aristotle to story guru, Robert McKee. I can't wait to share Brent's book with my graduate students and colleagues!"
-Maria Massei-Rosato, Adjunct Professor, Parsons School of Design
-Bill Franks, Author and Chief Analytics Officer, International Institute for Analytics
BRENT DYKES brings a unique perspective to data storytelling that blends both qualitative and quantitative skills. Currently the Senior Director of Data Strategy at Domo, Brent has more than 15 years of experience in the analytics industry consulting with global brands such as Microsoft, Sony, Nike, and Amazon. He is a regular Forbes contributor and has published more than 100 articles on various data-related subjects, including two books on digital analytics. In 2016, Brent was awarded the "Most Influential Industry Contributor Award" from the Digital Analytics Association (DAA). He enjoys speaking at various data conferences around the world and working with organizations to advance their data cultures and data storytelling skills.
Foreword ix
Preface xi
Acknowledgments xiii
Chapter 1 Introduction to Driving Change through Insight 1
Chapter 2 Why Tell Stories with Data? 21
Chapter 3 The Psychology of Data Storytelling 47
Chapter 4 The Anatomy of a Data Story 81
Chapter 5 Data: The Foundation of Your Data Story 121
Chapter 6 Narrative: The Structure of Your Data Story 157
Chapter 7 Visuals (Part 1): Setting the Scenes of Your Data Story 195
Chapter 8 Visuals (Part 2): Polishing the Scenes of Your Data Story 229
Chapter 9 Crafting Your Own Data Story 265
About the Author 305
About the Website 307
Index 309
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Mathematik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Buch |
| Inhalt: | 336 S. |
| ISBN-13: | 9781119615712 |
| ISBN-10: | 1119615712 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Dykes, Brent |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com |
| Maße: | 236 x 151 x 27 mm |
| Von/Mit: | Brent Dykes |
| Erscheinungsdatum: | 17.12.2019 |
| Gewicht: | 0,661 kg |
BRENT DYKES brings a unique perspective to data storytelling that blends both qualitative and quantitative skills. Currently the Senior Director of Data Strategy at Domo, Brent has more than 15 years of experience in the analytics industry consulting with global brands such as Microsoft, Sony, Nike, and Amazon. He is a regular Forbes contributor and has published more than 100 articles on various data-related subjects, including two books on digital analytics. In 2016, Brent was awarded the "Most Influential Industry Contributor Award" from the Digital Analytics Association (DAA). He enjoys speaking at various data conferences around the world and working with organizations to advance their data cultures and data storytelling skills.
Foreword ix
Preface xi
Acknowledgments xiii
Chapter 1 Introduction to Driving Change through Insight 1
Chapter 2 Why Tell Stories with Data? 21
Chapter 3 The Psychology of Data Storytelling 47
Chapter 4 The Anatomy of a Data Story 81
Chapter 5 Data: The Foundation of Your Data Story 121
Chapter 6 Narrative: The Structure of Your Data Story 157
Chapter 7 Visuals (Part 1): Setting the Scenes of Your Data Story 195
Chapter 8 Visuals (Part 2): Polishing the Scenes of Your Data Story 229
Chapter 9 Crafting Your Own Data Story 265
About the Author 305
About the Website 307
Index 309
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Mathematik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Buch |
| Inhalt: | 336 S. |
| ISBN-13: | 9781119615712 |
| ISBN-10: | 1119615712 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Dykes, Brent |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Petersen Buchimport GmbH, Vertrieb, Weidestraße 122 a, D-22083 Hamburg, gpsr@petersen-buchimport.com |
| Maße: | 236 x 151 x 27 mm |
| Von/Mit: | Brent Dykes |
| Erscheinungsdatum: | 17.12.2019 |
| Gewicht: | 0,661 kg |
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