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Cover: 9781292440118 | Economics for Business | Dean Garratt (u. a.) | Taschenbuch | Englisch
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Economics for Business
Taschenbuch von Dean Garratt (u. a.)
Sprache: Englisch

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Beschreibung
Engage your students with core economic principles and demonstrate how they apply to real-life businesses.

Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.

Engage your students with core economic principles and demonstrate how they apply to real-life businesses.

Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.

Über den Autor

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol.

Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme.

Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service.

Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Discover more on our Sloman Economics news site.

Inhaltsverzeichnis
About the authorsPrefacePublisher's acknowledgements

Part A BUSINESS AND ECONOMICS

  1. The business environment and business economics
  2. Economics and the world of business
  3. Business organisations


Part B BUSINESS AND MARKETS

  • The working of competitive markets
  • Business in a market environment


    • Part C BACKGROUND TO DEMAND

  • Demand and the consumer
  • Behavioural economics of the consumer
  • Firms and the consumer


    • Part D BACKGROUND TO SUPPLY

  • Costs of production
  • Revenue and profit


    • Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

  • Profit maximisation under perfect competition and monopoly
  • Profit maximisation under imperfect competition
  • Alternative theories of the firm


    • Part F SUPPLY: ALTERNATIVE STRATEGIES

  • An introduction to business strategy
  • Growth strategy
  • The small-firm sector
  • Pricing strategy


    • Part G THE FIRM IN THE FACTOR MARKET

  • Labour markets, wages and industrial relations
  • Investment and the employment of capital


    • Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

  • Reasons for government intervention in the market
  • Government and the firm
  • Government and the market


    • Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

  • Globalisation and multinational business
  • International trade
  • Trading blocs


    • Part J THE MACROECONOMIC ENVIRONMENT

  • The macroeconomic environment of business
  • The balance of payments and exchange rates
  • The financial system, money and interest rates
  • Business activity, unemployment and inflation


    • Part K MACROECONOMIC POLICY

  • Demand-side policy
  • Supply-side policy
  • International economic policy
    • Web appendixKey ideasGlossaryIndex
    Details
    Erscheinungsjahr: 2023
    Genre: Importe
    Medium: Taschenbuch
    Inhalt: Kartoniert / Broschiert
    ISBN-13: 9781292440118
    ISBN-10: 1292440112
    Sprache: Englisch
    Einband: Kartoniert / Broschiert
    Autor: Garratt, Dean
    Jones, Elizabeth
    Sloman, John
    Guest, Jon
    Hersteller: Pearson Education Limited
    Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
    Maße: 262 x 194 x 29 mm
    Von/Mit: Dean Garratt (u. a.)
    Erscheinungsdatum: 13.03.2023
    Gewicht: 1,418 kg
    Artikel-ID: 124654938
    Über den Autor

    John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol.

    Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme.

    Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service.

    Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

    Discover more on our Sloman Economics news site.

    Inhaltsverzeichnis
    About the authorsPrefacePublisher's acknowledgements

    Part A BUSINESS AND ECONOMICS

    1. The business environment and business economics
    2. Economics and the world of business
    3. Business organisations


    Part B BUSINESS AND MARKETS

  • The working of competitive markets
  • Business in a market environment


    • Part C BACKGROUND TO DEMAND

  • Demand and the consumer
  • Behavioural economics of the consumer
  • Firms and the consumer


    • Part D BACKGROUND TO SUPPLY

  • Costs of production
  • Revenue and profit


    • Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

  • Profit maximisation under perfect competition and monopoly
  • Profit maximisation under imperfect competition
  • Alternative theories of the firm


    • Part F SUPPLY: ALTERNATIVE STRATEGIES

  • An introduction to business strategy
  • Growth strategy
  • The small-firm sector
  • Pricing strategy


    • Part G THE FIRM IN THE FACTOR MARKET

  • Labour markets, wages and industrial relations
  • Investment and the employment of capital


    • Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

  • Reasons for government intervention in the market
  • Government and the firm
  • Government and the market


    • Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

  • Globalisation and multinational business
  • International trade
  • Trading blocs


    • Part J THE MACROECONOMIC ENVIRONMENT

  • The macroeconomic environment of business
  • The balance of payments and exchange rates
  • The financial system, money and interest rates
  • Business activity, unemployment and inflation


    • Part K MACROECONOMIC POLICY

  • Demand-side policy
  • Supply-side policy
  • International economic policy
    • Web appendixKey ideasGlossaryIndex
    Details
    Erscheinungsjahr: 2023
    Genre: Importe
    Medium: Taschenbuch
    Inhalt: Kartoniert / Broschiert
    ISBN-13: 9781292440118
    ISBN-10: 1292440112
    Sprache: Englisch
    Einband: Kartoniert / Broschiert
    Autor: Garratt, Dean
    Jones, Elizabeth
    Sloman, John
    Guest, Jon
    Hersteller: Pearson Education Limited
    Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
    Maße: 262 x 194 x 29 mm
    Von/Mit: Dean Garratt (u. a.)
    Erscheinungsdatum: 13.03.2023
    Gewicht: 1,418 kg
    Artikel-ID: 124654938
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