Kelly Williams Brown

BESTSELLING AUTHOR AND HARDCOVER PRAISE: Kelly Williams Brown's first memoir, Adulting, has sold over 200,000 copies across formats and established her as a standout millennial writer. In fact, she's credited as coining the term "adulting," a concept that's pervaded our own cultureand awareness of this period of life. We are already seeing stellar praise for the Easy Crafts for the Insane hardcover from top authors and outlets such as Country Living, Sarah Knight, John Moe, Alexi Pappas, and Amy Dresner.

HYBRID MEMOIR, SELF-HELP, AND HOW-TO: With the humor of Jenny Lawson and Samantha Irby, the emotional empathy of Hyperbole and a Half, and a beginner's step-by-step craft guide, Easy Crafts for the Insane has clear crossover potential, appealing to readers across categories and redefining what a "memoir" can do.

A FRESH, RELATABLE VOICE: With her trademark humor and irreverent tone, Brown is a pro when it comes to talking about the absurdities in life. But she also isn't afraid to shy away from more difficult topics, and approaches her own mental health with a searing earnestness and compassion that is sure to resonate with readers. In the vein of Elizabeth Gilbert, Brown's writing feels like you're talking or hearing from the best friend you can't wait to come back to time and time again.

FUN, QUIRKY PACKAGING WITH AN ACTUAL CRAFTING GUIDE: With a beautiful cover that speaks to Brown's humor and warmth, the book includes 56 photos and illustrations of her crafts, with simple guides and instructions for readers to make their own.

PAPERBACK FORMAT IS PERFECT FOR THIS AUDIENCE: Kelly's readers are Millennials and Gen Z'ers, making the paperback price-point appealing and opening up new distribution opportunities. We have also seen books in this hybrid genre that have gone on to sell better in the paperback format, such as Holly Whitaker's Quit Like a Woman and Jenny Lawsons' Let's Pretend This Never Happened.