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Cover: 9781789664423 | E-Commerce Website Optimization | Dan Croxen-John (u. a.) | Buch
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E-Commerce Website Optimization
Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It
Taschenbuch von Dan Croxen-John (u. a.)
Sprache: Englisch

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Beschreibung
Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.

In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, as well as a new chapter on persuasive copywriting. Alongside updated case studies and newly recommended tools, E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.

In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, as well as a new chapter on persuasive copywriting. Alongside updated case studies and newly recommended tools, E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Über den Autor
Dan Croxen-John, Johann van Tonder
Zusammenfassung
New to this edition: new content on test metrics, prioritization and personalization, as well as a new chapter on persuasive copywriting, plus updated case studies and recommended tools
Inhaltsverzeichnis
Chapter - 01: Introduction to e-commerce website optimization; Chapter - 02: The kick-off; Chapter - 03: How people buy; Chapter - 04: Essential research; Chapter - 05: Add depth with further research; Chapter - 06: Merchandizing analytics; Chapter - 07: Creating the optimization plan; Chapter - 08: Hypotheses and creative work; Chapter - 09: Testing your hypothesis; Chapter - 10: Personalization; Chapter - 11: Optimizing the optimization; Chapter - 12: People and culture; Chapter - 13: Persuasive website copywriting; Chapter - 14: Launching a new website
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781789664423
ISBN-10: 178966442X
Sprache: Englisch
Herstellernummer: 12538
Einband: Kartoniert / Broschiert
Autor: Croxen-John, Dan
Tonder, Johann van
Auflage: 2nd edition
Hersteller: Kogan Page
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 233 x 155 x 17 mm
Von/Mit: Dan Croxen-John (u. a.)
Erscheinungsdatum: 29.12.2020
Gewicht: 0,425 kg
Artikel-ID: 117319801
Über den Autor
Dan Croxen-John, Johann van Tonder
Zusammenfassung
New to this edition: new content on test metrics, prioritization and personalization, as well as a new chapter on persuasive copywriting, plus updated case studies and recommended tools
Inhaltsverzeichnis
Chapter - 01: Introduction to e-commerce website optimization; Chapter - 02: The kick-off; Chapter - 03: How people buy; Chapter - 04: Essential research; Chapter - 05: Add depth with further research; Chapter - 06: Merchandizing analytics; Chapter - 07: Creating the optimization plan; Chapter - 08: Hypotheses and creative work; Chapter - 09: Testing your hypothesis; Chapter - 10: Personalization; Chapter - 11: Optimizing the optimization; Chapter - 12: People and culture; Chapter - 13: Persuasive website copywriting; Chapter - 14: Launching a new website
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781789664423
ISBN-10: 178966442X
Sprache: Englisch
Herstellernummer: 12538
Einband: Kartoniert / Broschiert
Autor: Croxen-John, Dan
Tonder, Johann van
Auflage: 2nd edition
Hersteller: Kogan Page
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 233 x 155 x 17 mm
Von/Mit: Dan Croxen-John (u. a.)
Erscheinungsdatum: 29.12.2020
Gewicht: 0,425 kg
Artikel-ID: 117319801
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