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Digital Transformation Playbook
Rethink Your Business for the Digital Age
Buch von David Rogers
Sprache: Englisch

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Beschreibung
A practical action plan for businesses seeking to adapt and grow in today¿s digital market.
A practical action plan for businesses seeking to adapt and grow in today¿s digital market.
Über den Autor
David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is The Network Is Your Customer (2011).
Inhaltsverzeichnis
Preface
1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data Into Assets
5. Innovate by Rapid Experimentation
6. Adapt Your Value Proposition
7. Mastering Disruptive Business Models
Conclusion
Self-Assessment: Are You Ready for Digital Transformation?
More Tools for Strategic Planning
Notes
Index
About the Author
Details
Empfohlen (von): 22
Erscheinungsjahr: 2016
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780231175449
ISBN-10: 0231175442
Sprache: Englisch
Einband: Gebunden
Autor: Rogers, David
Hersteller: Columbia University Press
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 160 x 22 mm
Von/Mit: David Rogers
Erscheinungsdatum: 05.04.2016
Gewicht: 0,627 kg
Artikel-ID: 104109502
Über den Autor
David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is The Network Is Your Customer (2011).
Inhaltsverzeichnis
Preface
1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data Into Assets
5. Innovate by Rapid Experimentation
6. Adapt Your Value Proposition
7. Mastering Disruptive Business Models
Conclusion
Self-Assessment: Are You Ready for Digital Transformation?
More Tools for Strategic Planning
Notes
Index
About the Author
Details
Empfohlen (von): 22
Erscheinungsjahr: 2016
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780231175449
ISBN-10: 0231175442
Sprache: Englisch
Einband: Gebunden
Autor: Rogers, David
Hersteller: Columbia University Press
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 160 x 22 mm
Von/Mit: David Rogers
Erscheinungsdatum: 05.04.2016
Gewicht: 0,627 kg
Artikel-ID: 104109502
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