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Cover: 9781108748278 | Digital Communication and Media Linguistics | Wibke Weber (u. a.)
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Digital Communication and Media Linguistics
With Case Studies in Journalism, PR, and Community Communication
Taschenbuch von Wibke Weber (u. a.)
Sprache: Englisch

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Beschreibung
A multidisciplinary and timely presentation of digital communication and multimodal texts from the perspective of media linguistics.
A multidisciplinary and timely presentation of digital communication and multimodal texts from the perspective of media linguistics.
Über den Autor
Aleksandra Gnach is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her areas of interest include the use of social media at the interface between public and private communication and the production and use of new media formats (VR, AR, XR) in public communication. She is the co-founder of the IAM MediaLab, a participatory platform that brings together professionals and scholars from different fields to actively engage in the challenges of digital transformation.
Inhaltsverzeichnis
Acknowledgements; Preface; 1. Starting Point: Digital Society and Media Linguistics; 2. Theoretical Context: Understanding Public Digital Communication; 3. Practical Context: From Writing to Multimodal Communication; 4. Professional Context: Journalism, PR, and Community Communication; 5. Doing Media Linguistic Research; 6. Doing Media Linguistic Analysis; 7. Case Studies; 8. Public Communication in Transformation: Algorithmic Culture; References; Appendix; Glossary; Index.
Details
Erscheinungsjahr: 2023
Genre: Importe
Rubrik: Sprachwissenschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781108748278
ISBN-10: 1108748279
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Weber, Wibke
Perrin, Daniel
Engebretsen, Martin
Gnach, Aleksandra
Hersteller: Cambridge University Pr.
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Abbildungen: Worked examples or Exercises
Maße: 245 x 189 x 17 mm
Von/Mit: Wibke Weber (u. a.)
Erscheinungsdatum: 15.01.2023
Gewicht: 0,65 kg
Artikel-ID: 122008259
Über den Autor
Aleksandra Gnach is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her areas of interest include the use of social media at the interface between public and private communication and the production and use of new media formats (VR, AR, XR) in public communication. She is the co-founder of the IAM MediaLab, a participatory platform that brings together professionals and scholars from different fields to actively engage in the challenges of digital transformation.
Inhaltsverzeichnis
Acknowledgements; Preface; 1. Starting Point: Digital Society and Media Linguistics; 2. Theoretical Context: Understanding Public Digital Communication; 3. Practical Context: From Writing to Multimodal Communication; 4. Professional Context: Journalism, PR, and Community Communication; 5. Doing Media Linguistic Research; 6. Doing Media Linguistic Analysis; 7. Case Studies; 8. Public Communication in Transformation: Algorithmic Culture; References; Appendix; Glossary; Index.
Details
Erscheinungsjahr: 2023
Genre: Importe
Rubrik: Sprachwissenschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781108748278
ISBN-10: 1108748279
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Weber, Wibke
Perrin, Daniel
Engebretsen, Martin
Gnach, Aleksandra
Hersteller: Cambridge University Pr.
Verantwortliche Person für die EU: Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Abbildungen: Worked examples or Exercises
Maße: 245 x 189 x 17 mm
Von/Mit: Wibke Weber (u. a.)
Erscheinungsdatum: 15.01.2023
Gewicht: 0,65 kg
Artikel-ID: 122008259
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