Development and Management of Visitor Attr...

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Beschreibung

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include:* The Millennium Dome* National Lottery funded projects* International case studies* Updated statistics and examplesThe author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

Über den Autor

John Swarbrooke

Inhaltsverzeichnis

Preface; The context - Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions - The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions - The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.

Erscheinungsjahr:	2001
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780750651691
ISBN-10:	0750651695
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Swarbrooke, John Page, Stephen J.
Auflage:	Revised
Hersteller:	Routledge
Verantwortliche Person für die EU:	Books on Demand GmbH, In de Tarpen 42, D-22848 Norderstedt, info@bod.de
Maße:	246 x 189 x 23 mm
Von/Mit:	John Swarbrooke (u. a.)
Erscheinungsdatum:	11.12.2001
Gewicht:	0,819 kg

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