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Design Driven Innovation
Changing the Rules of Competition by Radically Innovating What Things Mean
Buch von Roberto Verganti
Sprache: Englisch

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Beschreibung
Roberto Verganti’s fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari S.p.A. and Fiat S.p.A.

Every manager interested in innovation should read this book. The perspectives it provides will make a crucial difference to managers in the twenty-first century. -- Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor of The Keystone Advantage

Verganti shares powerful insights into both the process and value of design-driven innovation, to the benefit of business leaders and, ultimately, the customers we serve. -- Brian C. Walker, President and CEO, Herman Miller Inc.

Can design save the world? No, but it can definitely help make it better, especially if integrated within the systems that already have direct impact on the economy and on policy making. Roberto Verganti belongs to a small group of enthusiastic experts and interpreters that have set out to explain the culture of design to the powerful but unaware, so that they can appreciate its full potential. -- Paola Antonelli, Senior Curator, Architecture and Design, The Museum of Modern Art
Roberto Verganti’s fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari S.p.A. and Fiat S.p.A.

Every manager interested in innovation should read this book. The perspectives it provides will make a crucial difference to managers in the twenty-first century. -- Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor of The Keystone Advantage

Verganti shares powerful insights into both the process and value of design-driven innovation, to the benefit of business leaders and, ultimately, the customers we serve. -- Brian C. Walker, President and CEO, Herman Miller Inc.

Can design save the world? No, but it can definitely help make it better, especially if integrated within the systems that already have direct impact on the economy and on policy making. Roberto Verganti belongs to a small group of enthusiastic experts and interpreters that have set out to explain the culture of design to the powerful but unaware, so that they can appreciate its full potential. -- Paola Antonelli, Senior Curator, Architecture and Design, The Museum of Modern Art
Über den Autor
Roberto Verganti is Professor of Management of Innovation at Politecnico di Milano. He is the founder of PROject Science, a consulting institute which advises global corporations on the management of strategic innovation, and is the author of many articles in scientific journals, as well as the article "Innovating Through Design," published in the Harvard Business Review (December 2006).
Details
Erscheinungsjahr: 2009
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781422124826
ISBN-10: 1422124827
Sprache: Englisch
Einband: Gebunden
Autor: Verganti, Roberto
Hersteller: Harvard Business Review Press
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 256 x 177 x 30 mm
Von/Mit: Roberto Verganti
Erscheinungsdatum: 03.08.2009
Gewicht: 0,508 kg
Artikel-ID: 121007331
Über den Autor
Roberto Verganti is Professor of Management of Innovation at Politecnico di Milano. He is the founder of PROject Science, a consulting institute which advises global corporations on the management of strategic innovation, and is the author of many articles in scientific journals, as well as the article "Innovating Through Design," published in the Harvard Business Review (December 2006).
Details
Erscheinungsjahr: 2009
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781422124826
ISBN-10: 1422124827
Sprache: Englisch
Einband: Gebunden
Autor: Verganti, Roberto
Hersteller: Harvard Business Review Press
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 256 x 177 x 30 mm
Von/Mit: Roberto Verganti
Erscheinungsdatum: 03.08.2009
Gewicht: 0,508 kg
Artikel-ID: 121007331
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