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Dead Wrong
Diagnosing and Treating Healthcare's Misinformation Illness
Buch von Geeta Nayyar
Sprache: Englisch

29,65 €*

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Beschreibung
Save lives and improve public health by countering misinformation

In Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you'll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories.

Through interviews with healthcare leaders on the frontlines of the COVID-19 pandemic and an intuitive discussion of contemporary academic research, the authors highlight issues of critical importance in the quest to bring accurate information to the American public. You'll also find:
* An exhortation to healthcare professionals to take up the cause of countering misinformation as if their lives and livelihoods depend on it
* A compelling portrait of the seriousness of the information predicament in which we currently find ourselves
* Actionable, practical strategies for countering misinformation in today's information ecosystem

Perfect for clinicians, public health leaders, health-tech leaders, and health marketers, Dead Wrong will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant.
Save lives and improve public health by countering misinformation

In Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you'll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories.

Through interviews with healthcare leaders on the frontlines of the COVID-19 pandemic and an intuitive discussion of contemporary academic research, the authors highlight issues of critical importance in the quest to bring accurate information to the American public. You'll also find:
* An exhortation to healthcare professionals to take up the cause of countering misinformation as if their lives and livelihoods depend on it
* A compelling portrait of the seriousness of the information predicament in which we currently find ourselves
* Actionable, practical strategies for countering misinformation in today's information ecosystem

Perfect for clinicians, public health leaders, health-tech leaders, and health marketers, Dead Wrong will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant.
Über den Autor

GEETA NAYYAR, MD, MBA, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT&T. She has been featured on CNN, CBS, and ABC.

TOM CASTLES and JACK MURTHA are the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry's top companies and innovators.

Inhaltsverzeichnis

Foreword by Dr. Joseph Kvedar vii

Preface ix

Chapter 1 A Fatal Misconception 1

Chapter 2 Pandemic of Lies 19

Chapter 3 Our Tainted History 35

Chapter 4 New Traumas, Old Wounds 53

Chapter 5 A Shock to the Healthcare System 69

Chapter 6 Trust and Empathy 87

Chapter 7 Reverse- Engineering Dark Magic 107

Chapter 8 Healthcare's Human Stories 125

Chapter 9 The Pursuit of Change 143

Chapter 10 Doing No Harm 165

Notes 177

Acknowledgments 199

About the Authors 205

Index 207

Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeine Lexika
Genre: Importe, Medizin
Rubrik: Wissenschaften
Medium: Buch
Inhalt: 224 S.
ISBN-13: 9781394150601
ISBN-10: 1394150601
Sprache: Englisch
Einband: Gebunden
Autor: Nayyar, Geeta
Hersteller: John Wiley & Sons Inc
Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de
Maße: 160 x 236 x 20 mm
Von/Mit: Geeta Nayyar
Erscheinungsdatum: 17.10.2023
Gewicht: 0,482 kg
Artikel-ID: 126824598
Über den Autor

GEETA NAYYAR, MD, MBA, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT&T. She has been featured on CNN, CBS, and ABC.

TOM CASTLES and JACK MURTHA are the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry's top companies and innovators.

Inhaltsverzeichnis

Foreword by Dr. Joseph Kvedar vii

Preface ix

Chapter 1 A Fatal Misconception 1

Chapter 2 Pandemic of Lies 19

Chapter 3 Our Tainted History 35

Chapter 4 New Traumas, Old Wounds 53

Chapter 5 A Shock to the Healthcare System 69

Chapter 6 Trust and Empathy 87

Chapter 7 Reverse- Engineering Dark Magic 107

Chapter 8 Healthcare's Human Stories 125

Chapter 9 The Pursuit of Change 143

Chapter 10 Doing No Harm 165

Notes 177

Acknowledgments 199

About the Authors 205

Index 207

Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeine Lexika
Genre: Importe, Medizin
Rubrik: Wissenschaften
Medium: Buch
Inhalt: 224 S.
ISBN-13: 9781394150601
ISBN-10: 1394150601
Sprache: Englisch
Einband: Gebunden
Autor: Nayyar, Geeta
Hersteller: John Wiley & Sons Inc
Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de
Maße: 160 x 236 x 20 mm
Von/Mit: Geeta Nayyar
Erscheinungsdatum: 17.10.2023
Gewicht: 0,482 kg
Artikel-ID: 126824598
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