"Transport modeling practice was developed in a data poor world, and many of our current techniques and skills are building on that sparsity. In a new data rich world, the required tools are different and the ethical questions around data and privacy are definitely different. I am not sure whether current professionals have these skills; and I am certainly not convinced that our current transport modeling tools will survive in a data rich environment. This is an exciting time to be a data scientist in the transport field. We are trying to get to grips with the opportunities that big data sources offer; but at the same time such data skills need to be fused with an understanding of transport, and of transport modeling. Those with these combined skills can be instrumental at providing better, faster, cheaper data for transport decision- making; and ultimately contribute to innovative, efficient, data driven modeling techniques of the future. It is not surprising that this course, this book, has been authored by the Institute for Transport Studies. To do this well, you need a blend of academic rigor and practical pragmatism. There are few educational or research establishments better equipped to do that than ITS Leeds".

- Tom van Vuren, Divisional Director, Mott MacDonald

"WSP is proud to be a thought leader in the world of transport modelling, planning and economics, and has a wide range of opportunities for people with skills in these areas. The evidence base and forecasts we deliver to effectively implement strategies and schemes are ever more data and technology focused a trend we have helped shape since the 1970's, but with particular disruption and opportunity in recent years. As a result of these trends, and to suitably skill the next generation of transport modellers, we asked the world-leading Institute for Transport Studies, to boost skills in these areas, and they have responded with a new MSc programme which you toocan now study via this book."

- Leighton Cardwell, Technical Director, WSP.