Praise for Data & AI Imperative

"In Data & AI Imperative, Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR Framework, as well as real-world examples, that are essential for any leader looking to stay ahead of the fast-moving curve of AI."
-JOE REIS, Best-selling Author of Fundamentals of Data Engineering and Data Practitioner

"Imagine standing at the crossroads of technology and growth, where every decision is underpinned by the silent yet powerful pulse of AI. Lillian Pierson's Data & AI Imperative emerges not just as a guide, but also a pivotal narrative for the modern marketer and product leader in this new landscape. Pierson deftly walks us through this landscape, illustrating how data-driven strategies transcend mere practicality to become truly transformative forces. A must-read for anyone in marketing looking to use data and AI to drive product-led growth."
-MADHUKAR KUMAR, CMO, SingleStore(TM), Named 'Leading CMO to Watch in 2024' by USA TODAY

"This book is solid gold. This content is a must for teams upskilling their knowledge of data and AI builds. With concrete examples, illustrations, and exceptional details, this is a resource I wish I'd had when starting to work on Fortune 500 AI product deployments."
-DR. JOAN PALMITER BAJOREK, Founder, Clarity AI & Author of Your AI Roadmap (Wiley 2025)

"Sometimes you just need a smart person to really think through a new and challenging subject from A to Z, so that the rest of us can get a head start. Lillian has done that with the Data & AI Imperative and provides an actionable roadmap for organizations who want to do business in the 21st century."
- ULRIK LEHRSKOV-SCHMIDT, Global expert on B2B SaaS pricing, Author of The Pricing Roadmap & Managing Partner, Willingness To Pay

"Lillian Pierson has collected her many years of insights gained working with data-drenched organizations who are trying to keep up with the data and AI revolutions. The result is this comprehensive book, Data & AI Imperative, which provides frameworks, assessments, guidelines, and growth-focused actions that are both strategic and tactical. This is a must-read for anyone leading data-driven transformations in their company."
-KIRK BORNE, PH.D., Founder and Owner, Data Leadership Group LLC