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Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
- PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
- Chapter 1 Introduction to Contemporary Public Relations
- Chapter 2 Practitioners of Public Relations
- Chapter 3 Organizational Settings
- Chapter 4 Historical Origins and Evolution
- PART II FOUNDATIONS
- Chapter 5 Professionalism and Ethics
- Chapter 6 Legal Considerations
- Chapter 7 Theory: Adjustment and Adaptation
- Chapter 8 Theory: Communication and Public Opinion
- Chapter 9 Internal Relations and Employee Communication
- Chapter 10 External Media and Media Relations
- PART III MANAGEMENT PROCESS
- Chapter 11 Step One: Defining Public Relations Problems
- Chapter 12 Step Two: Planning and Programming
- Chapter 13 Step Three: Taking Action and Communicating
- Chapter 14 Step Four: Evaluating the Program
- PART IV THE PRACTICE
- Chapter 15 Business and Industry
- Chapter 16 Government and Politics
- Chapter 17 Military Public Affairs
- Chapter 18 Nonprofits and NGOs
- Chapter 19 Health Care
- Chapter 20 Education
- Chapter 21 Associations and Unions
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780273768395 |
| ISBN-10: | 0273768395 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Sha, Bey-Ling
Broom, Glen |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | Pearson, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com |
| Maße: | 254 x 202 x 22 mm |
| Von/Mit: | Bey-Ling Sha (u. a.) |
| Erscheinungsdatum: | 17.09.2012 |
| Gewicht: | 0,865 kg |
- PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
- Chapter 1 Introduction to Contemporary Public Relations
- Chapter 2 Practitioners of Public Relations
- Chapter 3 Organizational Settings
- Chapter 4 Historical Origins and Evolution
- PART II FOUNDATIONS
- Chapter 5 Professionalism and Ethics
- Chapter 6 Legal Considerations
- Chapter 7 Theory: Adjustment and Adaptation
- Chapter 8 Theory: Communication and Public Opinion
- Chapter 9 Internal Relations and Employee Communication
- Chapter 10 External Media and Media Relations
- PART III MANAGEMENT PROCESS
- Chapter 11 Step One: Defining Public Relations Problems
- Chapter 12 Step Two: Planning and Programming
- Chapter 13 Step Three: Taking Action and Communicating
- Chapter 14 Step Four: Evaluating the Program
- PART IV THE PRACTICE
- Chapter 15 Business and Industry
- Chapter 16 Government and Politics
- Chapter 17 Military Public Affairs
- Chapter 18 Nonprofits and NGOs
- Chapter 19 Health Care
- Chapter 20 Education
- Chapter 21 Associations and Unions
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780273768395 |
| ISBN-10: | 0273768395 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Sha, Bey-Ling
Broom, Glen |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | Pearson, St.-Martin-Straße 82, D-81541 München, salesde@pearson.com |
| Maße: | 254 x 202 x 22 mm |
| Von/Mit: | Bey-Ling Sha (u. a.) |
| Erscheinungsdatum: | 17.09.2012 |
| Gewicht: | 0,865 kg |
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