Irina Shamaeva is a well-known Talent Sourcer, Internet and OSINT Researcher, and Presenter who started a recruiting agency in 2003. Before that, she worked as a Software Developer and Manager and has a Master's in Math with Honors. Irina wants to share cool Internet search techniques with everyone. She spends half of her time Sourcing for global clients and the rest training and speaking at conferences. Irina moderates the popular "Boolean Strings" communities on LinkedIn and Facebook.

David Galley is a practitioner and trainer in the field of Talent Sourcing and has been in the recruitment industry since 2005. A self-described "research nerd," he enjoys digging deep into technical details, discovering information others may have missed. David is Program Director at Sourcing Certifications, an online collection of Sourcing classes, and administers exams. He is always in search of new hacks.

Introduction

Google vs. Custom Search Engines

The Gap to Cover

Custom Search Engine Users

What We Skipped

Part 1. Introduction to Google Custom Search Engines (CSEs)

Chapter 1. Simple and Advanced Googling

The Main Search Principle -"Visualize Success"

Surface Web

Basic Boolean Search Syntax

Advanced Search Operators

Search Operator Asterisk * - "Fill In the Blanks"

Include Omitted Results

Google Image Search

Notes for Practical Googling

Number of Results

Crossed-Out Words in Results (Soft "AND")

Searching Verbatim

Searching by Date Range

Chapter 2. What is a Google Custom Search Engine?

CSEs vs. Google - Advantages and Drawbacks

Chapter 3. Let's Begin: Your First CSE

Chapter 4. CSEs: Editing and Testing

Results for Different End-Users

CSEs for End-users

Part 2. Configure a Custom Search Engine

Chapter 5. What are you looking for?

"Soft" Site Search

URL Patterns

"Keywords"

Automatically Add Search Terms

Chapter 6. Search Refinements

Chapter 7. Synonyms

Synonyms Example

Working with Synonyms XML Files

How to Use Synonyms to Implement Long OR Statements

Chapter 8. Configuration Files

Backing Up, Sharing, and Duplicating

Chapter 9. Other Features of Note

Localization

Image Search

Chapter 10. Troubleshoot Your CSE

Part 3. Discover more: Advanced CSEs

Chapter 11. Metadata Types

[...] Objects

[...] Objects and Custom Snippets in Google Search

Microformats

Metatags

Chapter 12. [...] and Custom Search

Tip: Easily Build CSEs for Public Profiles

Beyond the Person

Chapter 13. Knowledge Graphs, a Necessary Detour

Tip: Knowledge Graph Boolean

Examples of CSEs that search for KG Entities

Chapter 14. Fascinating: CSE Advanced Search Operators

The Person Object: a Closer Look

The Reality is Not Perfect

Non-Standard Operators

How to Identify Structured Data on a Page

How To Search for Structured Data with Any CSE - Advanced

Syntax

more: Operators for Refinements

How to Find Objects

Tip: Search for Profiles on a Social Site

Find Which Sites and Pages Contain Which Objects with "Search Everything"

Next: Search by Fields and Values

Multiple Objects and Instances in One Page

Order of Boolean Operations

CSE Operators for Less Technical End-Users

CSE Operators for the Open Web

Chapter 15. API and Other Considerations

Custom Search Engine APIs

Steps to Identify Advanced more:p: Syntax

Metatags

Sorting Results

Part 4. How We Built Our CSEs

Chapter 16. BasicCSEs Examples

Google Scholar Profiles CSE

Diversity Associations CSE

Email Formats CSE

Hoovers CSE Operators

Language Proficiency CSE

Hidden Resumes CSE

URL Shorteners CSE

Search Everything CSE

Chapter 17. Object-Oriented CSEs

[...] Profiles

Physicians CSE

Accountants CSE

Software Code CSE

Metatags

Chapter 18. Determining CSE Operators for Social Sites and more:

Github CSE Operators

LinkedIn CSE Operators

Slideshare CSE Operators

Reuters CSE Operators

RocketReach CSE

Doximity CSE Operators

XING CSE Operators

Meetup CSE Operators

ResearchGate CSE Operators

Google Scholar CSE Operators

HealthGrades CSE Operators

ZocDoc Doctors CSE Operators

SpeakerHub CSE Operators

Clustrmaps CSE Operators

In Summary

Glossary

Appendix A. List of Our CSEs

Appendix B. Complete List of Google Search Operators

About the Authors