PART ONE: METAPHORS AS CRITICAL AND NECESSARY
Metaphors We Live By - George Lakoff and Mark Johnson
Why Metaphors Are Necessary and Not Just Nice - Andrew Ortony
PART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORS
Edward Hall¿s Multiple Metaphors
Research Translation and Extension
The Confucius Connection - Geert Hofstede and Michael Harris Bond
From Cultural Roots to Economic Growth
The Work of Geery Hofstede
Commentary
Basic Types of Human Relations, Collectivism and Individualism
Research Translation
French Wine
An Illustration of a Cultural Metaphor
PART THREE: WINNERS AND LOSERS
Samuel P Huntington¿s ¿The Clash of Civilizations¿
Research Translation and Commentar
Powershift and the Assumed Decline of Nations
Research Translation and Commentary
PART FOUR: SYMBOLISM OF CULTURAL METAPHORS
Football Games and Rock Concerts - Susan P Montague and Robert Morais
The Ritual Enactment of American Success Models
Bowling Alone - Robert D Putnam
Americäs Declining Social Capital
The Persistence of Cultural Stability
Applying the Fiske Framework to North and South Italy
The Balinese Cockfight
Research Translation
Negotiating with ¿Romans¿ - Stephen E Weiss
PART FIVE: METAPHORICAL APPLICATIONS
Language Shock - Michael Agar
Understanding the Culture of Conversation
Stages in Cross Cultural Collaboration - William H Newman
The Transferability of Leadership Training in the East Asian Context - R I Westwood and Andrew Chan
Metaphors for Change - Craig L Pearce and Charles P Osmond
The ALPs Model of Change Management