Takamitsu Jimura is Programme Manager for MSc International Tourism Management at Musashi University, Tokyo, Japan. His primary research interests are heritage, especially World Heritage and tourism, tourism marketing and sustainable tourism. He is a co-editor of Tourism Ethnographies: Ethics, Methods, Application and Reflexivity published by Routledge.

1. Introduction 2. Religious Landscape of Japan: Religions, Spiritual Philosophies, and Contemporary Pilgrimage 3. Festivals in Japan: Matsuri, Local Community, and Wider Audience 4. Food and Drink Heritage: Japanese Cuisine and International Cuisines in Japan 5. Onsen and Japanese-style Inns: Treatment, Relaxation, Recreation, and 'Japaneseness' 6. Living Cultures of Japan: Indigenous Peoples and their Identities - the Ainu and the Uchinanchu 7. Industrial Heritage in Japan: Witnesses of Japan's Modernisation 8. War and its Heritage: Hiroshima and Nagasaki 9. Urban Heritage: Coexistence of Historic and Contemporary Cultural Heritage - Kyoto, Yokohama, and Kobe 10. Shoppers' Paradises: Capitals of Consumption - Tokyo and Osaka 11. Popular Culture and Media: Films and Television Dramas, Manga and Anime, Music, and Computer Games 12. Theme Parks in Japan: Tokyo Disney Resort, Universal Studios Japan, Parque España, and Huis Ten Bosch 13. Conclusion: Reflections and Futures