Zur Startseite gehen
0,00 €*
Cover: 9780486836584 | Crystallizing Public Opinion | Edward Bernays | Taschenbuch | Englisch
Dekorationsartikel gehören nicht zum Leistungsumfang.
Crystallizing Public Opinion
Taschenbuch von Edward Bernays
Sprache: Englisch

16,95 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
Über den Autor
Edward Bernays (1891-1995) was a pioneer in the field of public relations who emigrated from his native Austria to the United States in the 1930s. During his career in public relations, Bernays devised and popularized many techniques for influencing public opinion on behalf of a huge roster of clients that included many corporations and industrial organizations, governments around the world, and advocacy groups in many fields. "Public relations, effectively used, helps validate an underlying principle of our society -- competition in the market place of ideas and things," he wrote in 1971.
Details
Erscheinungsjahr: 2019
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780486836584
ISBN-10: 0486836584
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bernays, Edward
Hersteller: Dover Publications Inc.
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 203 x 126 x 12 mm
Von/Mit: Edward Bernays
Erscheinungsdatum: 30.11.2019
Gewicht: 0,158 kg
Artikel-ID: 117495396
Über den Autor
Edward Bernays (1891-1995) was a pioneer in the field of public relations who emigrated from his native Austria to the United States in the 1930s. During his career in public relations, Bernays devised and popularized many techniques for influencing public opinion on behalf of a huge roster of clients that included many corporations and industrial organizations, governments around the world, and advocacy groups in many fields. "Public relations, effectively used, helps validate an underlying principle of our society -- competition in the market place of ideas and things," he wrote in 1971.
Details
Erscheinungsjahr: 2019
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780486836584
ISBN-10: 0486836584
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bernays, Edward
Hersteller: Dover Publications Inc.
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 203 x 126 x 12 mm
Von/Mit: Edward Bernays
Erscheinungsdatum: 30.11.2019
Gewicht: 0,158 kg
Artikel-ID: 117495396
Sicherheitshinweis

Ähnliche Produkte

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...