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Crossing the Chasm
Marketing and Selling Technology Products to Mainstream Customers
Taschenbuch von Geoffrey A. Moore
Sprache: Englisch

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Beschreibung
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
Über den Autor
Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.
Details
Erscheinungsjahr: 1998
Genre: Importe, Technik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781841120638
ISBN-10: 1841120634
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Moore, Geoffrey A.
Hersteller: John Wiley and Sons Ltd
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 156 x 24 mm
Von/Mit: Geoffrey A. Moore
Erscheinungsdatum: 01.08.1998
Gewicht: 0,431 kg
Artikel-ID: 106596756
Über den Autor
Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.
Details
Erscheinungsjahr: 1998
Genre: Importe, Technik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781841120638
ISBN-10: 1841120634
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Moore, Geoffrey A.
Hersteller: John Wiley and Sons Ltd
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 233 x 156 x 24 mm
Von/Mit: Geoffrey A. Moore
Erscheinungsdatum: 01.08.1998
Gewicht: 0,431 kg
Artikel-ID: 106596756
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