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Being creative can be tough - and trying to come up with great ideas under pressure can leave the great ideas under wraps! Creative Thinking For Dummies helps you apply creative thinking techniques to everything you touch, whether it's that novel you have inside you or the new business idea you've had that will make you the next hot entrepreneur ??? or anything in between.
Creative Thinking For Dummies is a practical, hands-on guide packed with techniques and examples of different ways to think creatively. It covers a range of techniques, including brainstorming, lateral thinking, mind mapping, synectics, drawing and doodling your way to great ideas, meditation and visualization, word and language games, and divergent thinking.
* See the world in a different way, and realise that you are surrounded by creative inspiration
* Brainstorm new ideas successfully and try out some lateral thinking exercises
* Open your mind to a new way of thinking and nail down those great ideas
* Discover creative thinking techniques using games, words, drawings, and storytelling
* Let creativity enhance all aspects of your life, whether developing your personal skills, becoming more professionally effective, or using creative thinking techniques to help your children develop their creative minds
You'll soon discover that everybody, including you, has a wealth of creative potential within--you just need to tap into it!
Being creative can be tough - and trying to come up with great ideas under pressure can leave the great ideas under wraps! Creative Thinking For Dummies helps you apply creative thinking techniques to everything you touch, whether it's that novel you have inside you or the new business idea you've had that will make you the next hot entrepreneur ??? or anything in between.
Creative Thinking For Dummies is a practical, hands-on guide packed with techniques and examples of different ways to think creatively. It covers a range of techniques, including brainstorming, lateral thinking, mind mapping, synectics, drawing and doodling your way to great ideas, meditation and visualization, word and language games, and divergent thinking.
* See the world in a different way, and realise that you are surrounded by creative inspiration
* Brainstorm new ideas successfully and try out some lateral thinking exercises
* Open your mind to a new way of thinking and nail down those great ideas
* Discover creative thinking techniques using games, words, drawings, and storytelling
* Let creativity enhance all aspects of your life, whether developing your personal skills, becoming more professionally effective, or using creative thinking techniques to help your children develop their creative minds
You'll soon discover that everybody, including you, has a wealth of creative potential within--you just need to tap into it!
David Cox is a creative business consultant who, since the 1970s, has created, acquired and sold numerous successful businesses. He is a Fellow of the Chartered Institute of Marketing as well as a Chartered Practitioner of NLP. David began his education in Fine Art, where he cultivated his interest in creativity. He also trained as a clinical psychologist before turning to marketing, when he founded the UK's first youth marketing consultancy.
Introduction 1
About This Book 1
Conventions Used in This Book 2
What You're Not to Read 2
Foolish Assumptions 3
How This Book Is Organised 3
Part I: Laying the Foundations: Understanding Creativity 3
Part II: Preparing Yourself: Creating Your Creative Mindset 4
Part III: Getting Creative - The Practical Stuff 4
Part IV: Applying Creativity to Your Life 4
Part V: The Part of Tens 4
Icons Used in This Book 5
Where to Go from Here 5
Part I: Laying the Foundations: Understanding Creativity 7
Chapter 1: So What Is Creativity? 9
Seeing Creativity Everywhere 9
Spotting obvious signs of creativity 10
Noticing less obvious signs of creativity 11
Finding Curious Ways to Fulfil Your Curiosity 12
Reconciling paradoxes and juxtapositions 13
Combining the familiar and the strange 13
Entwining the tangible and the elusive 14
Experiencing the seductive and the scary 14
Adapting Strategies to Help You Survive in the Creative World 15
Emulating child's play 16
Recognising creativity as a necessity - not a luxury 16
Appreciating creativity as your lifeblood 17
Getting into a Creative Frame of Mind 18
Converging and diverging 18
Storming ahead 19
Being physically passive but mentally active 20
Being physically active and mentally alert 20
Programming Yourself for Creativity with Neuro-linguistic Programming 21
Fighting through Uncreative Times 24
Being stuck 25
Getting unstuck 26
Chapter 2: Living in a World of Creativity 27
Searching for Spiritual Expression 28
Embodying spirituality and knowledge in architecture 28
Connecting body, mind and spirit 29
Meeting the Muses 29
Musing with Greeks and Romans 30
Meeting modern muses 31
Finding your own muse 31
Tuning In with Music and Creativity 32
Challenging the Status Quo with Creative Thinking 35
Playing a revolutionary role 35
Working within the system 36
Creating political art 37
Connecting Religion, Politics and Creativity 38
Pomp and propaganda 38
Nudge - when politicians get ideas 39
Shedding Light on the Dark Side of Creativity 43
Limiting beliefs 43
Generating energy and ignoring burn-out 45
Melding creativity and personality 46
Chapter 3: Exploring the Creative Mindset 49
Being Creative - All the Time 50
Realising that you can't not be creative 50
Exhibiting everyday creativity 51
Knowing creativity when you see it 51
Having the creative touch 52
Knowing the Moment versus Knowing the Outcome 53
A change is as good as a rest 53
And a rest is as good as a change 54
Exploring Different States of Consciousness 54
Memories, dreams and reflections 54
Daydreams, sleep and meditation 56
Being wide awake and curious 58
Altered states - sex, drugs and rock 'n' roll 59
Exploring the subconscious 60
Understanding Different People and Different Kinds of Creativity 62
Jung's theories and the foundations of modern personality assessment 62
Convergent and divergent thinking 66
Gender 66
Age 67
Creativity across cultures 67
Beyond the five senses 69
Part II: Preparing Yourself: Creating Your Creative Mindset 71
Chapter 4: Preparing to Be Creative 73
Understanding the Creative Process 74
Opening up to ideas and originality 74
Closing down to solve a problem 74
Changing your mind for a different perspective 75
Capturing Your First Ideas 75
Getting into the Right Space - Mentally and Physically 76
Getting in the mood 76
Setting the scene 77
Flying Solo versus Working in Teams 83
Working alone 84
Working together 84
Having it both ways 86
Assessing Outcomes 87
Did it work? 89
What to do next 91
Chapter 5: Committing to Creativity 93
Creating Continuously - Keeping the Tap Running 94
Being creative for a living 94
Stressing about creativity 95
Achieving the magic 10,000 hours 96
Preparing for good results 96
Living Like Leonardo - Working with Creative Continuity 97
Being insatiably curious - curiosità 98
Testing knowledge through experience - demostrazione 101
Refining the senses - sensazione 103
Embracing ambiguity - sfumato 105
Balancing art and science - arte/scienza 106
Cultivating the finer aspects of life - corporalita 107
Connecting everything - connessione 109
Experiencing a Creative Burst 110
Lighting up - the light bulb effect 110
Exploding with creativity 111
Finding Your Own Creative Style 112
Part III: Getting Creative - The Practical Stuff 113
Chapter 6: Changing Your Mind with Creative Thinking 115
Discovering Ways of Changing Your Mind 116
Getting to Grips with Mind Mapping 118
Designing a mind map 119
Employing Table Games 122
Building with Matchbox and other games 122
Using creativity cards 124
Playing with Language 125
Harnessing the power of metaphor 125
Talking about narrative and trance 127
Finding a way into trance states 131
Using Random Input 133
Playing word games 133
Making complexity simple 135
Transforming language 135
Visualising Success 136
Putting visualisation to work with image streaming 137
Discovering other creative visualisation techniques 138
Chapter 7: Opening Your Mind with Creative Thinking Techniques 141
Generating Ideas with Brainstorming 142
Processing the rules 143
Brainstorming the right way 144
Making refinements for better brainstorming 146
Signing Up To Synectics 150
Inventing a prototype for brainstorming 151
Referring, reflecting and reconstructing 152
Tooling Up with SCAMPER 157
Working with a handy toolbox 157
Using Thinkertoys - a bigger toolbox 160
Thinking Laterally 160
Introducing Parallel Thinking 161
Provoking Provocative Operation 163
Wearing the Six Thinking Hats 164
Chapter 8: Closing In on the Answer: Creative Problem-Solving 169
Working Creatively to Find a Solution 169
Using the Disney Model - Being in Character 170
The dreamer 173
The realist 174
The critic 175
Trusting Young's Five-Step Technique 176
Using the Whole Brain with Herrmann's Model 179
Listing dominant types 181
Seeing HBDI in action 182
Putting the Whole Brain Model to work 185
Chapter 9: Playing Creatively 189
Provoking New Ideas with Thought Experiments 190
Drawing and Doodling 192
Drawing on the right side of the brain 192
Seeing passively and actively looking 194
Building a visual vocabulary by asking questions 195
Working with SQVID 199
Playing with paint 203
Playing with Role Play 204
Walking a mile in their shoes 205
Evaluating role play 205
Keeping and Breaking Rules 206
Thinking in and out of the box 207
Encountering blue skies, clouds and storms 208
Choosing chance 209
Having Whole-Body Experiences - Indoors and Out 211
Creating Movement When You Get Stuck 213
Part IV: Applying Creativity to Your Life 215
Chapter 10: Living the Creative Life 217
Living the Benefits of a Creative Life 217
Improving your health 218
Managing stress 219
Living a long life 222
Getting good sleep 222
Measuring wealth 225
Celebrating the Creative Power of Happiness 227
Searching for happiness 227
Failing happily for success 228
Joining the club - happiness is catching on 230
Getting a Sense of Humour 230
Taking humour seriously 231
Laughing at an important subject - deflating the balloon 232
Enjoying humour and creativity together 232
Experiencing Wellbeing 233
Ascending Maslow's hierarchy of needs 233
Feeling good about yourself 235
Creating a healthy brain 237
Chapter 11: Children and Creativity 239
Looking Inside Children's Creative Minds 239
Blooming buzzing confusion 240
Modelling mastery 241
Becoming competent 242
Considering what babies do because they don't know better 244
Playing as a learning method 244
Developing patterns and habits 246
Showing acquired skills through drawing 247
Observing How Education Influences Creativity 251
Debating the purpose of education 252
Balancing rigid and relaxed teaching 252
Applying Creative Thinking Lessons in Daily Life 253
Fostering creativity 253
Getting culture into the bloodstream 254
Partnering with modern technology 255
Chapter 12: Working Creatively 257
Looking at Creative Industries and the Bottom Line 258
Auditing creative business 258
Driving business through the creative engine 259
Moving creativity from back room to front office 260
Generating Ideas that Make Money 261
Putting a premium on creativity 261
Owning ideas that change the world 262
Protecting the Creative Franchise 262
Where there's a hit there's a writ 263
Engaging in the eternal battle between artist and producer 264
Instilling Creativity in Companies Large and Small...
Erscheinungsjahr: | 2013 |
---|---|
Genre: | Importe |
Rubrik: | Ratgeber |
Thema: | Lebensführung allgemein |
Medium: | Taschenbuch |
Inhalt: | 380 S. |
ISBN-13: | 9781118381571 |
ISBN-10: | 1118381572 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Cox, David |
Hersteller: |
Wiley
John Wiley & Sons |
Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
Maße: | 235 x 191 x 21 mm |
Von/Mit: | David Cox |
Erscheinungsdatum: | 20.05.2013 |
Gewicht: | 0,719 kg |
David Cox is a creative business consultant who, since the 1970s, has created, acquired and sold numerous successful businesses. He is a Fellow of the Chartered Institute of Marketing as well as a Chartered Practitioner of NLP. David began his education in Fine Art, where he cultivated his interest in creativity. He also trained as a clinical psychologist before turning to marketing, when he founded the UK's first youth marketing consultancy.
Introduction 1
About This Book 1
Conventions Used in This Book 2
What You're Not to Read 2
Foolish Assumptions 3
How This Book Is Organised 3
Part I: Laying the Foundations: Understanding Creativity 3
Part II: Preparing Yourself: Creating Your Creative Mindset 4
Part III: Getting Creative - The Practical Stuff 4
Part IV: Applying Creativity to Your Life 4
Part V: The Part of Tens 4
Icons Used in This Book 5
Where to Go from Here 5
Part I: Laying the Foundations: Understanding Creativity 7
Chapter 1: So What Is Creativity? 9
Seeing Creativity Everywhere 9
Spotting obvious signs of creativity 10
Noticing less obvious signs of creativity 11
Finding Curious Ways to Fulfil Your Curiosity 12
Reconciling paradoxes and juxtapositions 13
Combining the familiar and the strange 13
Entwining the tangible and the elusive 14
Experiencing the seductive and the scary 14
Adapting Strategies to Help You Survive in the Creative World 15
Emulating child's play 16
Recognising creativity as a necessity - not a luxury 16
Appreciating creativity as your lifeblood 17
Getting into a Creative Frame of Mind 18
Converging and diverging 18
Storming ahead 19
Being physically passive but mentally active 20
Being physically active and mentally alert 20
Programming Yourself for Creativity with Neuro-linguistic Programming 21
Fighting through Uncreative Times 24
Being stuck 25
Getting unstuck 26
Chapter 2: Living in a World of Creativity 27
Searching for Spiritual Expression 28
Embodying spirituality and knowledge in architecture 28
Connecting body, mind and spirit 29
Meeting the Muses 29
Musing with Greeks and Romans 30
Meeting modern muses 31
Finding your own muse 31
Tuning In with Music and Creativity 32
Challenging the Status Quo with Creative Thinking 35
Playing a revolutionary role 35
Working within the system 36
Creating political art 37
Connecting Religion, Politics and Creativity 38
Pomp and propaganda 38
Nudge - when politicians get ideas 39
Shedding Light on the Dark Side of Creativity 43
Limiting beliefs 43
Generating energy and ignoring burn-out 45
Melding creativity and personality 46
Chapter 3: Exploring the Creative Mindset 49
Being Creative - All the Time 50
Realising that you can't not be creative 50
Exhibiting everyday creativity 51
Knowing creativity when you see it 51
Having the creative touch 52
Knowing the Moment versus Knowing the Outcome 53
A change is as good as a rest 53
And a rest is as good as a change 54
Exploring Different States of Consciousness 54
Memories, dreams and reflections 54
Daydreams, sleep and meditation 56
Being wide awake and curious 58
Altered states - sex, drugs and rock 'n' roll 59
Exploring the subconscious 60
Understanding Different People and Different Kinds of Creativity 62
Jung's theories and the foundations of modern personality assessment 62
Convergent and divergent thinking 66
Gender 66
Age 67
Creativity across cultures 67
Beyond the five senses 69
Part II: Preparing Yourself: Creating Your Creative Mindset 71
Chapter 4: Preparing to Be Creative 73
Understanding the Creative Process 74
Opening up to ideas and originality 74
Closing down to solve a problem 74
Changing your mind for a different perspective 75
Capturing Your First Ideas 75
Getting into the Right Space - Mentally and Physically 76
Getting in the mood 76
Setting the scene 77
Flying Solo versus Working in Teams 83
Working alone 84
Working together 84
Having it both ways 86
Assessing Outcomes 87
Did it work? 89
What to do next 91
Chapter 5: Committing to Creativity 93
Creating Continuously - Keeping the Tap Running 94
Being creative for a living 94
Stressing about creativity 95
Achieving the magic 10,000 hours 96
Preparing for good results 96
Living Like Leonardo - Working with Creative Continuity 97
Being insatiably curious - curiosità 98
Testing knowledge through experience - demostrazione 101
Refining the senses - sensazione 103
Embracing ambiguity - sfumato 105
Balancing art and science - arte/scienza 106
Cultivating the finer aspects of life - corporalita 107
Connecting everything - connessione 109
Experiencing a Creative Burst 110
Lighting up - the light bulb effect 110
Exploding with creativity 111
Finding Your Own Creative Style 112
Part III: Getting Creative - The Practical Stuff 113
Chapter 6: Changing Your Mind with Creative Thinking 115
Discovering Ways of Changing Your Mind 116
Getting to Grips with Mind Mapping 118
Designing a mind map 119
Employing Table Games 122
Building with Matchbox and other games 122
Using creativity cards 124
Playing with Language 125
Harnessing the power of metaphor 125
Talking about narrative and trance 127
Finding a way into trance states 131
Using Random Input 133
Playing word games 133
Making complexity simple 135
Transforming language 135
Visualising Success 136
Putting visualisation to work with image streaming 137
Discovering other creative visualisation techniques 138
Chapter 7: Opening Your Mind with Creative Thinking Techniques 141
Generating Ideas with Brainstorming 142
Processing the rules 143
Brainstorming the right way 144
Making refinements for better brainstorming 146
Signing Up To Synectics 150
Inventing a prototype for brainstorming 151
Referring, reflecting and reconstructing 152
Tooling Up with SCAMPER 157
Working with a handy toolbox 157
Using Thinkertoys - a bigger toolbox 160
Thinking Laterally 160
Introducing Parallel Thinking 161
Provoking Provocative Operation 163
Wearing the Six Thinking Hats 164
Chapter 8: Closing In on the Answer: Creative Problem-Solving 169
Working Creatively to Find a Solution 169
Using the Disney Model - Being in Character 170
The dreamer 173
The realist 174
The critic 175
Trusting Young's Five-Step Technique 176
Using the Whole Brain with Herrmann's Model 179
Listing dominant types 181
Seeing HBDI in action 182
Putting the Whole Brain Model to work 185
Chapter 9: Playing Creatively 189
Provoking New Ideas with Thought Experiments 190
Drawing and Doodling 192
Drawing on the right side of the brain 192
Seeing passively and actively looking 194
Building a visual vocabulary by asking questions 195
Working with SQVID 199
Playing with paint 203
Playing with Role Play 204
Walking a mile in their shoes 205
Evaluating role play 205
Keeping and Breaking Rules 206
Thinking in and out of the box 207
Encountering blue skies, clouds and storms 208
Choosing chance 209
Having Whole-Body Experiences - Indoors and Out 211
Creating Movement When You Get Stuck 213
Part IV: Applying Creativity to Your Life 215
Chapter 10: Living the Creative Life 217
Living the Benefits of a Creative Life 217
Improving your health 218
Managing stress 219
Living a long life 222
Getting good sleep 222
Measuring wealth 225
Celebrating the Creative Power of Happiness 227
Searching for happiness 227
Failing happily for success 228
Joining the club - happiness is catching on 230
Getting a Sense of Humour 230
Taking humour seriously 231
Laughing at an important subject - deflating the balloon 232
Enjoying humour and creativity together 232
Experiencing Wellbeing 233
Ascending Maslow's hierarchy of needs 233
Feeling good about yourself 235
Creating a healthy brain 237
Chapter 11: Children and Creativity 239
Looking Inside Children's Creative Minds 239
Blooming buzzing confusion 240
Modelling mastery 241
Becoming competent 242
Considering what babies do because they don't know better 244
Playing as a learning method 244
Developing patterns and habits 246
Showing acquired skills through drawing 247
Observing How Education Influences Creativity 251
Debating the purpose of education 252
Balancing rigid and relaxed teaching 252
Applying Creative Thinking Lessons in Daily Life 253
Fostering creativity 253
Getting culture into the bloodstream 254
Partnering with modern technology 255
Chapter 12: Working Creatively 257
Looking at Creative Industries and the Bottom Line 258
Auditing creative business 258
Driving business through the creative engine 259
Moving creativity from back room to front office 260
Generating Ideas that Make Money 261
Putting a premium on creativity 261
Owning ideas that change the world 262
Protecting the Creative Franchise 262
Where there's a hit there's a writ 263
Engaging in the eternal battle between artist and producer 264
Instilling Creativity in Companies Large and Small...
Erscheinungsjahr: | 2013 |
---|---|
Genre: | Importe |
Rubrik: | Ratgeber |
Thema: | Lebensführung allgemein |
Medium: | Taschenbuch |
Inhalt: | 380 S. |
ISBN-13: | 9781118381571 |
ISBN-10: | 1118381572 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Cox, David |
Hersteller: |
Wiley
John Wiley & Sons |
Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, amartine@wiley-vch.de |
Maße: | 235 x 191 x 21 mm |
Von/Mit: | David Cox |
Erscheinungsdatum: | 20.05.2013 |
Gewicht: | 0,719 kg |