Zum Hauptinhalt springen
Dekorationsartikel gehören nicht zum Leistungsumfang.
Creative Strategy and the Business of Design
Taschenbuch von Douglas Davis
Sprache: Englisch

33,15 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 2-3 Wochen

Kategorien:
Beschreibung
“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post

The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:

–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships

You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post

The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:

–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships

You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Über den Autor
Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, strategy, or execution. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking.
Details
Erscheinungsjahr: 2016
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781440341557
ISBN-10: 1440341559
UPC: 035313663758
EAN: 0035313663758
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Davis, Douglas
Hersteller: Adams Media Corporation
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 228 x 150 x 15 mm
Von/Mit: Douglas Davis
Erscheinungsdatum: 14.06.2016
Gewicht: 0,444 kg
Artikel-ID: 104259266
Über den Autor
Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, strategy, or execution. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking.
Details
Erscheinungsjahr: 2016
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781440341557
ISBN-10: 1440341559
UPC: 035313663758
EAN: 0035313663758
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Davis, Douglas
Hersteller: Adams Media Corporation
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 228 x 150 x 15 mm
Von/Mit: Douglas Davis
Erscheinungsdatum: 14.06.2016
Gewicht: 0,444 kg
Artikel-ID: 104259266
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte