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Creative Directions
Mastering the Transition from Talent to Leader
Buch von Jason Sperling
Sprache: Englisch

34,10 €*

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Lieferzeit 1-2 Wochen

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Beschreibung
Welcome to the Age of Creatives, where more and more makers, designers, writers, and artists are in demand. Learn how to succeed at managing other creatives ... once you understand the new strategies and mindset that are required.
Welcome to the Age of Creatives, where more and more makers, designers, writers, and artists are in demand. Learn how to succeed at managing other creatives ... once you understand the new strategies and mindset that are required.
Über den Autor

Jason Sperling serves as Global Executive Creative Director for Facebook Reality Labs. For over two decades, he has been developing iconic, award-winning advertising for clients that include Apple, Honda, Pixar, TikTok, Amazon, and UNICEF. His Apple "Get a Mac" campaign was declared Campaign of the Decade by Adweek and was one of Ad Age's Top Campaigns of the century. In 2015 he was selected as one of the Top 30 Creative Directors in the country. His first book on breakthrough marketing, Look at Me When I'm Talking to You: Building Brand Attraction in an Age of Brand Aversion, was released on Instagram (@lookatmebook) and was launched a page a day for over 160 days.

Details
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781400222896
ISBN-10: 1400222893
Sprache: Englisch
Einband: Gebunden
Autor: Sperling, Jason
Hersteller: HarperCollins Focus
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 259 x 208 x 26 mm
Von/Mit: Jason Sperling
Erscheinungsdatum: 08.07.2021
Gewicht: 0,934 kg
Artikel-ID: 118897091
Über den Autor

Jason Sperling serves as Global Executive Creative Director for Facebook Reality Labs. For over two decades, he has been developing iconic, award-winning advertising for clients that include Apple, Honda, Pixar, TikTok, Amazon, and UNICEF. His Apple "Get a Mac" campaign was declared Campaign of the Decade by Adweek and was one of Ad Age's Top Campaigns of the century. In 2015 he was selected as one of the Top 30 Creative Directors in the country. His first book on breakthrough marketing, Look at Me When I'm Talking to You: Building Brand Attraction in an Age of Brand Aversion, was released on Instagram (@lookatmebook) and was launched a page a day for over 160 days.

Details
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781400222896
ISBN-10: 1400222893
Sprache: Englisch
Einband: Gebunden
Autor: Sperling, Jason
Hersteller: HarperCollins Focus
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 259 x 208 x 26 mm
Von/Mit: Jason Sperling
Erscheinungsdatum: 08.07.2021
Gewicht: 0,934 kg
Artikel-ID: 118897091
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