Alan McGee is the charismatic, outspoken founder of Creation Records; a man who survived a tough upbringing in seventies Glasgow to become one of the most influential figures in British music. In his honest, entertaining and often hilarious memoir he takes us behind the scenes at his notoriously hedonistic label as he provokes riots with the Jesus and Mary Chain, is almost bankrupted by My Bloody Valentine, keeps the faith with Primal Scream, conquers the world with Oasis, becomes a figurehead for Britpop and manages the Libertines. Crammed with brilliant stories, and set against Alan's dramatic drug-induced breakdown and gradual recovery, this is a classic rock memoir by a true maverick with a passion for music that never left him.

'From mixing sound for My Bloody Valentine on mushrooms, via driving motorists off the road by commissioning billboard posters of Kevin Rowland flashing his pants, to escorting Carl Barat to A&E with one eyeball hanging out of its socket, the book bursts with tall-but-true tales' NME

'It's fast and loose and as insane as the label, full of great anecdotes and machine gun prose . . . it doesn't flinch from the truth' John Robb