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Cover: 9780521746366 | Creating the Nazi Marketplace | S Jonathan Wiesen | Taschenbuch | 2010
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Creating the Nazi Marketplace
Taschenbuch von S Jonathan Wiesen
Sprache: Englisch

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Beschreibung
Combining cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
Combining cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
Über den Autor
S. Jonathan Wiesen is Associate Professor of History at Southern Illinois University, Carbondale. He is the author of West German Industry and the Challenge of the Nazi Past, 1945-1955 (2001) - co-winner of the 2002 book prize from the Hagley Museum and Library and the Business History Conference - and the co-editor of Selling Modernity: Advertising in Twentieth-Century Germany (2007). His work has appeared in multiple scholarly journals, including Central European History, Holocaust and Genocide Studies and the Journal of Contemporary History.
Inhaltsverzeichnis
Introduction; 1. National Socialism and the market; 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany; 3. Rotary clubs, consumption, and the Nazis' achievement community; 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s; 5. World War II and the virtuous marketplace; Conclusion.
Details
Erscheinungsjahr: 2010
Genre: Geschichte, Importe
Jahrhundert: 20. Jahrhundert
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
ISBN-13: 9780521746366
ISBN-10: 0521746361
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Wiesen, S Jonathan
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 231 x 154 x 19 mm
Von/Mit: S Jonathan Wiesen
Erscheinungsdatum: 22.11.2010
Gewicht: 0,411 kg
Artikel-ID: 107136278
Über den Autor
S. Jonathan Wiesen is Associate Professor of History at Southern Illinois University, Carbondale. He is the author of West German Industry and the Challenge of the Nazi Past, 1945-1955 (2001) - co-winner of the 2002 book prize from the Hagley Museum and Library and the Business History Conference - and the co-editor of Selling Modernity: Advertising in Twentieth-Century Germany (2007). His work has appeared in multiple scholarly journals, including Central European History, Holocaust and Genocide Studies and the Journal of Contemporary History.
Inhaltsverzeichnis
Introduction; 1. National Socialism and the market; 2. Commerce for the community: advertising, marketing, and public relations in Hitler's Germany; 3. Rotary clubs, consumption, and the Nazis' achievement community; 4. Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s; 5. World War II and the virtuous marketplace; Conclusion.
Details
Erscheinungsjahr: 2010
Genre: Geschichte, Importe
Jahrhundert: 20. Jahrhundert
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
ISBN-13: 9780521746366
ISBN-10: 0521746361
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Wiesen, S Jonathan
Hersteller: Cambridge University Press
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 231 x 154 x 19 mm
Von/Mit: S Jonathan Wiesen
Erscheinungsdatum: 22.11.2010
Gewicht: 0,411 kg
Artikel-ID: 107136278
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